Zobrazeno 1 - 10
of 49 472
pro vyhledávání: '"display advertising"'
Autor:
Despotakis, Stylianos1 (AUTHOR) sdespota@cityu.edu.hk, Ravi, R.2 (AUTHOR) ravi@cmu.edu, Sayedi, Amin3 (AUTHOR) sdespota@cityu.edu.hk
Publikováno v:
Journal of Marketing Research (JMR). Oct2021, Vol. 58 Issue 5, p888-907. 20p. 2 Graphs.
Autor:
Stokburger-Sauer, Nicola E.1 (AUTHOR) nicola.stokburger-sauer@uibk.ac.at, Hofmann, Verena1,2 (AUTHOR), Schoner-Schatz, Lisa1 (AUTHOR)
Publikováno v:
International Journal of Advertising. Oct2024, p1-22. 22p. 3 Illustrations.
Publikováno v:
United States Display Advertising Industry Report. 2024, p1-196. 196p.
Autor:
Sheng, Xiang-Rong, Yang, Feifan, Gong, Litong, Wang, Biao, Chan, Zhangming, Zhang, Yujing, Cheng, Yueyao, Zhu, Yong-Nan, Ge, Tiezheng, Zhu, Han, Jiang, Yuning, Xu, Jian, Zheng, Bo
Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, predominantly depend on sparse ID features in their models. In this work,
Externí odkaz:
http://arxiv.org/abs/2407.19467
Publikováno v:
Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p70-91. 22p.
Publikováno v:
Presented at AdKDD 2024
In display advertising, advertisers want to achieve a marketing objective with constraints on budget and cost-per-outcome. This is usually formulated as an optimization problem that maximizes the total utility under constraints. The optimization is c
Externí odkaz:
http://arxiv.org/abs/2409.03874
Autor:
Johnson, Garrett A.1 (AUTHOR) garjoh@bu.edu
Publikováno v:
Journal of Economics & Management Strategy. Aug2023, Vol. 32 Issue 3, p469-490. 22p. 4 Charts.
Autor:
Mariani, Ronda1 rmariani@commonwealthu.edu, Tanner, Thomas2 ttanner@commonwealthu.edu, Powell, Loreen2 lpowell@maryu.marywood.edu
Publikováno v:
Atlantic Marketing Journal. Summer2023, Vol. 12 Issue 2, p1-12. 12p.
Autor:
Ada, Sıla1 (AUTHOR) silahalulu@gmail.com, Abou Nabout, Nadia2 (AUTHOR) silahalulu@gmail.com, Feit, Elea McDonnell3 (AUTHOR) efeit@drexel.edu
Publikováno v:
Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p1040-1058. 19p. 2 Charts, 9 Graphs.