Zobrazeno 1 - 3
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pro vyhledávání: '"discretionary purchases"'
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage. However, there are many brands which fail to operate social media as effectively as
Externí odkaz:
https://doaj.org/article/0ebb550807a541509b3397f8eb9df779
Autor:
TULLY, STEPHANIE M., SHARMA, EESHA
Publikováno v:
Journal of Consumer Research, 2018 Feb 01. 44(5), 960-973.
Externí odkaz:
https://www.jstor.org/stable/26570447
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
Frontiers in Psychology
Frontiers in Psychology
Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage. However, there are many brands which fail to operate social media as effectively as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ad953b4a997464391e48c389bad2cc0c
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.800766/full
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.800766/full