Zobrazeno 1 - 10
of 109
pro vyhledávání: '"digital influencer"'
Publikováno v:
Галактика медиа: журнал медиа исследований, Vol 6, Iss 4, Pp 350-373 (2024)
By 2024, the global Internet user base is expected to reach 5.5 billion, with 94% actively engaging on social media platforms. Marketing managers increasingly employ strategies involving key opinion leaders to connect with Generation Z, a demographic
Externí odkaz:
https://doaj.org/article/f971e780c8d34e7fbe220498592d6b70
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 209-223 (2024)
With the proliferation of digital platforms, businesses, including clothing brands, increasingly leverage digital advertising to reach and engage their target audiences. However, limited research explicitly explores its influence on purchasing decisi
Externí odkaz:
https://doaj.org/article/65f29507aa8b474eb5995b15b6d241e5
Autor:
Iuliana OBREJA, Adriana MANOLICĂ
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 33, Iss 1, Pp 578-586 (2024)
n the ever-evolving world of digital technologies, bookstagram is taking over the literature landscape, with the phenomenon of digital book lovers sparking a variety of research. Thus, the online space created specifically for readers around the worl
Externí odkaz:
https://doaj.org/article/97979d83e0f64658a7a9aa10eb302c9b
Publikováno v:
CES Working Papers, Vol XVI, Iss 1, Pp 17-38 (2024)
The way firms and marketers promote their products is being shaped by consumer needs and trends alongside the evolution of the marketplace. As web technologies and consumers’ online behavior improve, influencers are becoming increasingly signific
Externí odkaz:
https://doaj.org/article/8221317e4d6540d1981c8453e9cc699e
Publikováno v:
Cogent Business & Management, Vol 10, Iss 2 (2023)
AbstractThe COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Bra
Externí odkaz:
https://doaj.org/article/7a9cc274f4a4479f86b00ed12b53f960
Autor:
Iuliana Obreja
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXIII, Iss 1, Pp 742-749 (2023)
Throughout economic and technological change, the marketing process has encountered a number of changes in order to meet the demands of 21st century consumers. Therefore, this article aims to understand how influencers are introduced into the onlin
Externí odkaz:
https://doaj.org/article/68df833a336a416ea58127ccb1d88a8d
Publikováno v:
Asian Management and Business Review, Vol 4, Iss 1 (2024)
In recent years, sales in online platforms have received huge attention from generation Z in Indonesia, along with live streaming business model which has undergone rapid development in recent years. Although the way live streaming with consumers has
Externí odkaz:
https://doaj.org/article/9ca912b374ba4ed191f3f9276052ca14
Publikováno v:
Kybernetes, 2022, Vol. 52, Issue 5, pp. 1720-1744.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/K-06-2021-0497
Publikováno v:
The Bottom Line, 2023, Vol. 36, Issue 1, pp. 1-28.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BL-12-2021-0127
Autor:
Carlos d'Andréa, Verônica Costa
Publikováno v:
Journal of Digital Social Research, Vol 5, Iss 3 (2023)
The article discusses the multiple forms of expertise articulated by a specific kind of digital influencer - online science communicators - during the COVID-19 pandemic in Brazil. Our case study focuses on the performance of Atila Iamarino, a PhD in
Externí odkaz:
https://doaj.org/article/3854f32a816f4ffa85aa307e8e2fa916