МЕТОДИКИ МАРКЕТИНГОВОЇ ОЦІНКИ ТУРИСТИЧНИХ ДЕСТИНАЦІЙ

Publikováno v: Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences; No. 66 (2022); 79-87
Збірник наукових праць Черкаського державного технологічного університету. Серія: Економічні науки; № 66 (2022); 79-87

The article discusses approaches to the marketing assessment of tourist destinations. Their competitiveness and attractiveness are closely related to the process of evaluating the tourist destination from the point of view of different groups of resp

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=scientific_p::f7db6c5cecf4325e8646df6352e7cc84
http://ven.chdtu.edu.ua/article/view/268542

Destination Assessment and Certification: Challenges and Opportunities

Autor: Stephan Grapentin, Maureen Ayikoru

Publikováno v: Sustainability, Vol 11, Iss 13, p 3691 (2019)
Sustainability
Volume 11
Issue 13

This study examines recent developments in destination assessment and certification as a basis for identifying challenges and benefits they engender, from tourist and tourism organizations&rsquo
perspectives. It uses online surveys and semi-stru

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b5144f6916d81aba7c1ef68c12b034f4
https://doi.org/10.3390/su11133691

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