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Akademický článek

Adoption of a loyalty program through a mobile application: analysis of the Supermercados Meu Econômico case using the Basket Analysis.

Autor: de Souza Junior, Wanderley¹ wanderleysouzajr@gmail.com, Sarfati, Gilberto² gilberto@sarfati.com.br

Publikováno v: REMark: Revista Brasileira de Marketing. abr-jun2020, Vol. 19 Issue 2, p287-297. 45p.

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Adoção de programa de fidelidade através de aplicativo móvel: análise do caso Supermercados Meu Econômico através do método de Basket Analysis

Autor: de Souza Junior, Wanderley, Sarfati, Gilberto

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 19, n. 2 (2020): (abr./jun.); 287-308
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

Objective: evaluate the impact of using a loyalty program in an online sales system on a mobile platform on customer loyalty in a neighborhood supermarket chain.Method: The data were analyzed using the technique of Basket Analysis using RapidMiner so

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::fdc08b201707e030ef3f8b858ff7c418
https://periodicos.uninove.br/remark/article/view/16422

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