Zobrazeno 1 - 10
of 95
pro vyhledávání: '"de Oliveira Santini, Fernando"'
Autor:
Junior Ladeira, Wagner, Nardi, Vinicius, Dalmoro, Marlon, de Oliveira Santini, Fernando, Jardim, William Carvalho, Choudhury, Debdutta
Publikováno v:
Marketing Intelligence & Planning, 2024, Vol. 42, Issue 5, pp. 916-938.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-03-2023-0105
Autor:
de Oliveira Santini, Fernando, Eberle, Luciene, Ladeira, Wagner Junior, Milan, Gabriel Sperandio, Graciola, Ana Paula, Sampaio, Cláudio Hoffmann
Publikováno v:
International Journal of Bank Marketing, 2023, Vol. 41, Issue 7, pp. 1693-1714.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-06-2022-0248
Publikováno v:
Marketing Intelligence & Planning, 2023, Vol. 41, Issue 5, pp. 544-556.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-09-2022-0440
Autor:
Campos, Ana Carolina, De Oliveira Santini, Fernando, Perin, Marcelo G., Ladeira, Wagner Junior
Publikováno v:
Journal of Social Marketing, 2022, Vol. 12, Issue 4, pp. 556-586.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSOCM-08-2021-0178
Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis
Autor:
Junior Ladeira, Wagner, Santiago, Joanna Krywalski, de Oliveira Santini, Fernando, Costa Pinto, Diego
Publikováno v:
Journal of Product & Brand Management, 2022, Vol. 31, Issue 8, pp. 1168-1179.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2020-3166
Publikováno v:
In Journal of Retailing and Consumer Services July 2022 67
Autor:
de Oliveira Santini, Fernando, Ladeira, Wagner Junior, Pinto, Diego Costa, Herter, Marcia Maurer, Mattila, Anna S., Perin, Marcelo Gattermann
Publikováno v:
Marketing Intelligence & Planning, 2021, Vol. 40, Issue 1, pp. 57-71.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-03-2021-0076
Publikováno v:
In Heliyon February 2022 8(2)
Autor:
Buhler, Rafaela Nascimento1 (AUTHOR) rafaelabuhler.consultoria@gmail.com, De Oliveira Santini, Fernando1,2 (AUTHOR) fosantini@unisinos.br, Junior Ladeira, Wagner1 (AUTHOR) wjladeira@gmail.com, Rasul, Tareq3 (AUTHOR) tfrasul@gmail.com, Perin, Marcelo Gattermann4 (AUTHOR) mperin25@gmail.com, Kumar, Satish5 (AUTHOR) satish@iimnagpur.ac.in
Publikováno v:
International Journal of Bank Marketing. 2024, Vol. 42 Issue 3, p513-535. 23p.
Autor:
Ladeira, Wagner Junior, Dalmoro, Marlon, de Oliveira Santini, Fernando, Ruffatto, Juliane, Zanoni, Roberto
Publikováno v:
In Journal of Retailing and Consumer Services March 2021 59