A Influência da Inovatividade no Processo de Estratégia de Marketing e o Impacto sobre o Desempenho Organizacional: Evidências do Setor TIC

Autor: Finoti, Lucas Lira, Didonet, Simone Regina, Toaldo, Ana Maria Machado, da Costa, Juliana Conceição Noschang

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 17, n. 2 (2018): Abril-Junho; 166-186
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

Purpose: This study aimed to investigate the relationship between innovativeness, marketing strategy process and organizational performance of small and medium enterprises. Method: The research was developed with 105 SMEs from the Information and Com

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::a42f00086a4f285db07948f93338baf2
https://periodicos.uninove.br/remark/article/view/12203