Zobrazeno 1 - 10
of 749
pro vyhledávání: '"customer trust"'
Publikováno v:
International Journal of Quality and Service Sciences, 2024, Vol. 16, Issue 4, pp. 519-541.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJQSS-07-2023-0110
Publikováno v:
British Food Journal, 2024, Vol. 126, Issue 7, pp. 2982-2998.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-01-2024-0059
Publikováno v:
International Journal for Quality Research, Vol 18, Iss 4, Pp 1005-1020 (2024)
This study explores the influence of social media marketing on brand equity by analyzing consumer perceptions. Its primary objective is to pinpoint the crucial components of social media marketing that affect brand equity. The research involved 277 r
Externí odkaz:
https://doaj.org/article/113afce75acc4a9c93deec81d17ee5ad
Publikováno v:
Investment Management & Financial Innovations, Vol 21, Iss 3, Pp 51-63 (2024)
This study delves into the potential direct impact of Fintech adoption, regulatory environment, technological infrastructure, and customer trust on the competitiveness of Fintech solutions. The study employs a questionnaire to gather data from 228 re
Externí odkaz:
https://doaj.org/article/240a6ae791b847d3bc56fba17fa1ff51
Publikováno v:
Profit: Jurnal Administrasi Bisnis, Vol 18, Iss 02, Pp 152-167 (2024)
This research explores the interconnected relationship between e-service quality, customer trust, and loyalty in the context of Indonesian e-commerce, focusing specifically on the Shopee platform. Analyzing data from 279 Shopee users, the study exami
Externí odkaz:
https://doaj.org/article/99eaede66f354627b64373803bf0723a
Autor:
Salsabiila Salsabiila, Titis Miranti
Publikováno v:
Jurnal Ekonomi, Bisnis dan Entrepreneurship, Vol 18, Iss 1, Pp 171-185 (2024)
This study aims to investigate the impact of brand image and customer trust on customer loyalty, mediated via customer satisfaction. Gender is employed as an independent variable to mitigate the impact of brand image and customer trust variables on c
Externí odkaz:
https://doaj.org/article/88f6eabae7684356b6c1e1f8a0ff2fd0
Publikováno v:
Heliyon, Vol 10, Iss 19, Pp e36919- (2024)
The purpose of this research is to explore the impact of service quality, customer trust, and cultural disparities on customer satisfaction within the banking sector. Additionally, the study examined the mediating effect of customer satisfaction and
Externí odkaz:
https://doaj.org/article/8b3a8a19327d4a608d0771dd1a363b49
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 2, pp. 396-418.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-06-2023-0130
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 2, pp. 360-381.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-07-2023-0136
Autor:
Dr.aisha Tarek Noour noour
Publikováno v:
Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ, Vol 25, Iss 2, Pp 389-424 (2024)
This research study is to ascertain how the efficiency of social media marketing dimensions influences consumers' buying decision and the role of market response as a mediator. The buying process involves five decision-making steps: recognition, info
Externí odkaz:
https://doaj.org/article/b7bb49f21dcd4f249b08b2362634b7ed