Zobrazeno 1 - 10
of 634
pro vyhledávání: '"customer preference"'
Autor:
Ju Yeon Kim, Mi Jeong Kim
Publikováno v:
Journal of Asian Architecture and Building Engineering, Vol 23, Iss 2, Pp 515-527 (2024)
The psychology of people and behavior associated with decision-making can be analyzed by examining their visual attention to products based on the introduction of neuromarketing at the intersection of neuroscience and marketing. This study aims to id
Externí odkaz:
https://doaj.org/article/316d3b919cc148b1ac04df0dbe202470
Autor:
Anil Kumar Kashyap, Ajay Kumar
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This study attempts to examine the role of health consciousness and Covid-19 protocol on attitude towards online shopping followed by its effect on purchase intention. The framework of the study is derived from TPB theory. Data for the study are coll
Externí odkaz:
https://doaj.org/article/755e541eaf7141f3ae57e82cbfde3b84
Autor:
R. Rekha, K. Maruthamuthu
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 4 (2024)
The primary goals of this study are to determine the key variables that lead consumers to favour milk products and to assess the degree of consumer knowledge in India. In this study, convenience sampling under the non-probability sampling approach is
Externí odkaz:
https://doaj.org/article/1ff3d219285e4a2db1ec194884452b8e
Publikováno v:
Journal of Islamic Marketing, 2023, Vol. 15, Issue 1, pp. 22-41.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIMA-07-2022-0192
Autor:
Yinshuang Xiao, Yaxin Cui, Nikita Raut, Jonathan Januar, Johan Koskinen, Noshir Contractor, Wei Chen, Zhenghui Sha
Publikováno v:
Data in Brief, Vol 54, Iss , Pp 110353- (2024)
This paper presents the data collection method and introduces the dataset about consumers’ consider-then-choose behaviors in the household vacuum cleaner market. First, we designed a questionnaire that collected participants’ consideration and ch
Externí odkaz:
https://doaj.org/article/d687033904f54bfb9619061eec8d5919
Autor:
Fadil Indra Sanjaya, Anna Dina Kalifia
Publikováno v:
Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi), Vol 7, Iss 5, Pp 1033-1039 (2023)
The development of the industrial world towards industry 4.0 has resulted in changes in the lifestyle of the wider community in carrying out their activities through digital media, one of which is shopping. This has an impact on the emergence of many
Externí odkaz:
https://doaj.org/article/fb6f6c17ab07493ab3fdb0825376683a
Autor:
Riski Arifin, Dwi Adi Purnama
Publikováno v:
Jurnal Infotel, Vol 15, Iss 1, Pp 66-74 (2023)
Startups have great potential to grow and scale up their business quickly; moreover, they have an essential role in the growth of the country and the global economy. However, with the high risk of failure, startup success needs to be supported and co
Externí odkaz:
https://doaj.org/article/0c36edd6a1294082ad5d4ffe943813a0
Publikováno v:
Chinese Journal of Mechanical Engineering, Vol 36, Iss 1, Pp 1-15 (2023)
Abstract Big data on product sales are an emerging resource for supporting modular product design to meet diversified customers’ requirements of product specification combinations. To better facilitate decision-making of modular product design, cor
Externí odkaz:
https://doaj.org/article/88c89231985c462ab15db139287428ef
Akademický článek
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Publikováno v:
IET Collaborative Intelligent Manufacturing, Vol 4, Iss 2, Pp 123-138 (2022)
Abstract With the rapid development of the social economy, consumer demand is evolving towards diversification. To satisfy market demand, enterprises tend to improve competitiveness by providing differentiated products. How to price differentiated pr
Externí odkaz:
https://doaj.org/article/a334e89a5e484528992db06fe7766589