Zobrazeno 1 - 10
of 1 316
pro vyhledávání: '"customer journey"'
Publikováno v:
Tourism Review, 2023, Vol. 79, Issue 8, pp. 1409-1426.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/TR-07-2023-0492
Publikováno v:
Qualitative Market Research: An International Journal, 2024, Vol. 27, Issue 4, pp. 650-681.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-05-2023-0070
Publikováno v:
Journal of Business & Industrial Marketing, 2024, Vol. 39, Issue 13, pp. 160-174.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-12-2023-0714
Publikováno v:
Journal of Service Management, 2024, Vol. 35, Issue 6, pp. 185-215.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-10-2023-0438
Autor:
Becker, Larissa, author, Rech, Eduardo, author
Publikováno v:
The Impact of Digitalization on Current Marketing Strategies
In recent times, marketers have started using augmented and virtual reality (AR-VR) to offer unique customer experiences and enhance engagement. While the use of AR-VR in marketing has become the ‘new normal', businesses are still struggling to use
Externí odkaz:
http://hdl.handle.net/10454/20125
Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining
Publikováno v:
International Journal of Information Management Data Insights, Vol 4, Iss 2, Pp 100245- (2024)
To achieve effective marketing, continual enhancement of product and service quality is pivotal. Assessing brand equity encompasses diverse methods, including questionnaires and interviews, unearthing invaluable customer insights. The choice of data
Externí odkaz:
https://doaj.org/article/5b68788e24f0433589bc19a1623f2882
Publikováno v:
Journal of Service Management, 2024, Vol. 35, Issue 3, pp. 333-356.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-02-2024-0072
Autor:
Jaakkola, Elina, Alexander, Matthew
Publikováno v:
Journal of Service Management, 2024, Vol. 35, Issue 3, pp. 357-380.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-02-2024-0066