Výsledky vyhledávání - "customer acquisition"

Kniha

Autor: Santoro, Gabriele, author, Bargoni, Augusto, author

Publikováno v: Beyond Growth Hacking: Mastering Business Model Evolution

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/978-1-83608-442-620241009

Akademický článek

The effect of service concept on customer acquisition: the moderating role of manager’s experience on Savings and Credit Cooperative Societies in Tanzania

Autor: Antony, Flora, Makuya, Victoria, Elias, Ruth

Publikováno v: LBS Journal of Management & Research, 2024, Vol. 22, Issue 2, pp. 173-189.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/LBSJMR-10-2023-0035

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Akademický článek

The impact of marketing assets of foreign subsidiaries on marketing dynamic capabilities of multinational enterprises (MNEs): the mediating effect of customer orientation

Autor: Li, Hui, Xu, Lei, Zhang, Junwei, Duan, Yingwen

Publikováno v: Cross Cultural & Strategic Management, 2024, Vol. 31, Issue 4, pp. 637-658.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/CCSM-01-2024-0006

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Akademický článek

The effect of service concept on customer acquisition: the moderating role of manager’s experience on Savings and Credit Cooperative Societies in Tanzania

Autor: Flora Antony, Victoria Makuya, Ruth Elias

Publikováno v: LBS Journal of Management & Research, Vol 22, Iss 2, Pp 173-189 (2024)

Purpose – This study aims to investigate the influence of the service concept on customer acquisition and when the relationship is moderated with manager’s experience in Savings and Credit Cooperative Societies (SACCOS) within Dar es Salaam City,

Externí odkaz: https://doaj.org/article/93d7c2a9c3ad4051bfc405f8db7cfb7d

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Akademický článek

Analysis of digital marketing and its effect on the positioning of Peruvian universities in 2023 - Análisis del marketing digital y su efecto en el posicionamiento de las universidades peruanas en 2023

Autor: Yilda Lisset Canaza Calsina, Aldo Jeampiere Torvisco Becerra, Harold Delfín Angulo Bustinza

Publikováno v: Suma de Negocios, Vol 15, Iss 33, Pp 119-129 (2024)

ABSTRACT: Introduction/Objective: Any change and strategic advertising and/or commercial planning carried out by means of digital media is called digital marketing, which helps universities to position themselves, which is why Peruvian universities c

Externí odkaz: https://doaj.org/article/d04c4aaa535241eeab66f80edffbaec7

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Akademický článek

Factors Impacting Repurchase Intentions in Social Commerce Platforms: An Innovative and Expanding Business Model

Autor: Hajar ANABIR

Publikováno v: Expert Journal of Marketing, Vol 11, Iss 1, Pp 34-47 (2023)

Through information technology, the world is moving towards the digital economy, giving rise to social commerce. This type of marketing be considered a new form of e-commerce that incorporates a holistic approach to social media with the aim of helpi

Externí odkaz: https://doaj.org/article/60770ad944894921ba4a7094d814532b

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Akademický článek

Customer relationship management strategies of selected resorts in Cavite: A pandemic situationer

Autor: Xavier Lawrence D. Mendoza, Rangie O. Espejon

Publikováno v: International Research Journal of Science, Technology, Education, and Management, Vol 2, Iss 4, Pp 104-113 (2022)

Customer relationship management (CRM) can be used to build relationships with customers and consistently acquire, retain, and create extra value for customers, even when a crisis like the COVID-19 pandemic has occurred. The study's primary objective

Externí odkaz: https://doaj.org/article/4dd01899049444ab8767b7657f73e917

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