The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer

Autor: Diamantopoulos, Adamantios, Szőcs, Ilona, Florack, Arnd, Kolbl, Živa, Egger, Martin

Publikováno v: International Marketing Review, 2021, Vol. 38, Issue 6, pp. 1143-1165.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IMR-09-2020-0209

Do country stereotypes influence language learning motivation? A study among foreign language learners in Malaysia

Autor: Larisa Nikitina

Publikováno v: Moderna Språk, Vol 113, Iss 1 (2019)

It has been acknowledged in research literature that stereotypes about a target language country held by language learners influence the students’ motivation to learn a foreign language (L2 motivation). However, there is a lack of studies that link

Externí odkaz: https://doaj.org/article/ef506524eb3445c9ac8851194d501080

Business performance and purchase intentions in cross-border e-commerce: Insights from retailer and consumer perspectives

Autor: Goldman, Sjoukje Pieta Karianne

Publikováno v: Goldman, S P K 2023, ' Business performance and purchase intentions in cross-border e-commerce : Insights from retailer and consumer perspectives ', PhD, Vrije Universiteit Amsterdam . https://doi.org/10.5463/thesis.181

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges r

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::12c45a84cf382a79467267cf01891bb9
https://research.vu.nl/en/publications/1171a240-6cb4-480b-a1cf-172b6531a0c2

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From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand

Autor: Adamantios Diamantopoulos, Jennifer Erdbrügger, Milena Micevski

Publikováno v: Journal of Product & Brand Management. 30:118-131

Purpose This paper aims to draw from the stereotype content model (SCM) to investigate the mediating role of country-triggered emotions on the relationship between country stereotypes and intentions to visit a country as well as the boundary conditio

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b388a6f549d26309745e5f8be9cc73f4
https://doi.org/10.1108/jpbm-09-2019-2563