Zobrazeno 1 - 10
of 1 493
pro vyhledávání: '"country image"'
Publikováno v:
Journal of Product & Brand Management, 2024, Vol. 33, Issue 8, pp. 968-985.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-01-2024-4929
Publikováno v:
International Journal of Organizational Analysis, 2023, Vol. 32, Issue 5, pp. 902-927.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOA-10-2022-3464
Autor:
N. A. Vlasov, E. A. Kolosko
Publikováno v:
Научный диалог, Vol 13, Iss 6, Pp 322-343 (2024)
The analysis of Russia’s image in Germany at the end of the 19th century is crucial for understanding the dynamics of the relationship between the two countries. This article aims to reconstruct the image of Russian Pan-Slavism in Germany in the 18
Externí odkaz:
https://doaj.org/article/64a97f8538b44deb86a786a665c3f419
Publikováno v:
Consumer Behavior in Tourism and Hospitality, 2024, Vol. 19, Issue 2, pp. 221-236.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CBTH-08-2023-0109
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractCountry image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study examines the effects of these three variables on the purchase intentions of a car as a high-involvement product with high-risk att
Externí odkaz:
https://doaj.org/article/5bd31a40050f41b39570849eb3e3b99e
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Publikováno v:
International Journal of Emerging Markets, 2022, Vol. 18, Issue 12, pp. 5861-5879.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOEM-09-2021-1394
Popular Leader as an Asset of Soft Power: The Ratings of National Leaders and their Countries Abroad
Autor:
Isoda Vytautas
Publikováno v:
Baltic Journal of Law & Politics, Vol 16, Iss 2, Pp 151-175 (2024)
The original concept of soft power embraced the belief that culture, values and foreign policy practice are the basic resources upon which this type power is based. This article argues that popular national leaders can also – maybe even more so –
Externí odkaz:
https://doaj.org/article/2cdb9de7267b4d8a9100d818a91b0491
Publikováno v:
Journal of Product & Brand Management, 2023, Vol. 32, Issue 8, pp. 1207-1219.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2022-4183
Autor:
Schalk van Wyk, John M. Luiz
Publikováno v:
South African Journal of Business Management, Vol 55, Iss 1, Pp e1-e12 (2024)
Purpose: The study explores the country-of-origin effect on the product evaluation of wine offerings from South Africa in European markets. We examine whether a liability of emergingness manifests and its characteristics from an African context. Des
Externí odkaz:
https://doaj.org/article/c07b433fef5848ca9c62f66a0d14fc5d