Zobrazeno 1 - 10
of 43
pro vyhledávání: '"country's image"'
Autor:
A. F. Kofman
Publikováno v:
Ибероамериканские тетради, Vol 11, Iss 1, Pp 16-40 (2023)
There are two main strategies for a world view formation in a literary work: the first one is direct, when the writer focuses on the national reality itself recreating it as a self-sufficient phenomenon independent of «someone else’s view»; the s
Externí odkaz:
https://doaj.org/article/5c11ff83f11a44ea9311b307f6ab3759
Autor:
Tamás Szöllősi
Publikováno v:
Revista Transilvană de Ştiinţe Administrative, Vol 23, Iss 49, Pp 140-157 (2021)
In determining a country’s image, aspects of a country’s marketing value must also be addressed. It is absolutely necessary to know these phenomena and processes, the various possibilities, and the contribution they make to the actors they infl
Externí odkaz:
https://doaj.org/article/0a2e3d8c2ede4c70a6d8b1f3cb2dde6f
Autor:
Rafal Szmytke
Publikováno v:
Baltic Journal of Health and Physical Activity, Vol 13, Iss Special Issue 1, Pp 145-155 (2021)
Background: The term “nation branding” was first coined by Simon Anholt in the 1990s and refers to applying marketing strategies to individual countries. It aims to create a distinct self-image and international reputation that most effectively s
Externí odkaz:
https://doaj.org/article/8fc0910b069c4e33b84c17af76a38db6
Publikováno v:
Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku, Vol 1, Iss 30, Pp 56-66 (2021)
The article provides the analysis of tourism policy under global challenges. The authors consider the main aspects of the implementation of tourism policy in European countries in modern conditions proceeding from the fact that Europe has been one
Externí odkaz:
https://doaj.org/article/701dada4e52047fabf503c98825b6dd3
Autor:
Natalya N Koshkarova
Publikováno v:
Russian journal of linguistics: Vestnik RUDN, Vol 23, Iss 3, Pp 802-819 (2019)
The purpose of the present research is to analyse linguistic, pragmatic, genre and stylistic peculiarities of the articles from British mass-media which cover the organization and the results of the 2018 World Cup. The importance of such analysis is
Externí odkaz:
https://doaj.org/article/7720ed19c17b41f88e579ff8fb6b0dae
Publikováno v:
Сравнительная политика, Vol 10, Iss 3, Pp 74-94 (2019)
The article presents the results of a study of Russia’s the perception by its citizens, implemented at the Chair of Sociology and Psychology of Politics, Faculty of Political Science, Moscow State University. The research was devoted to the Russia
Externí odkaz:
https://doaj.org/article/ca0520b143a94001b413d48d8c1adc4c
Publikováno v:
Экономика региона, Vol 12, Iss 4, Pp 1061-1068 (2016)
Large cities possess a sufficient potential to participate in the investment processes both at the national and international levels. A potential investor’s awareness of the possibilities and prospects of a city development is of a great importan
Externí odkaz:
https://doaj.org/article/b975acc1abc84bc3a179f192a79f35a7
Publikováno v:
Issues in Cultural Studies; No. 40 (2022); 294-303
Вопросы культурологии; № 40 (2022); 294-303
Питання культурології; № 40 (2022); 294-303
Вопросы культурологии; № 40 (2022); 294-303
Питання культурології; № 40 (2022); 294-303
The purpose of the article is to identify common and distinctive features between the concepts of “image” and “brand” of a country based on the justification of socio-cultural markers of their positioning. The research is based on a general s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=scientific_p::cb7693bbf0d05ccebdf5dacafa18f00c
http://issues-culture-knukim.pp.ua/article/view/269386
http://issues-culture-knukim.pp.ua/article/view/269386
Autor:
Savenko Oksana
The purpose of the article is to identify common and distinctive features between the concepts of “image” and “brand” of a country based on the justification of socio-cultural markers of their positioning. The research is based on a general s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2659::b47f10776d02499716e505638aa8b4ca
https://zenodo.org/record/7607798
https://zenodo.org/record/7607798
Publikováno v:
International Journal of Economic Sciences and Applied Research. VI(2):25-45
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=82234