Zobrazeno 1 - 2
of 2
pro vyhledávání: '"consumer review characteristics"'
Publikováno v:
International Journal of Contemporary Hospitality Management, 2022, Vol. 34, Issue 10, pp. 3697-3714.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJCHM-10-2021-1236
Publikováno v:
International Journal of Contemporary Hospitality Management. 34:3697-3714
Purpose This paper aims to examine the impact of selected characteristics (rating, volume and variability) of online user-generated reviews on the bottom-line profitability of restaurants. Design/methodology/approach Restaurant-level review data are
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d60a2f9f268b0f282bddcecae69a7b2e
https://doi.org/10.1108/ijchm-10-2021-1236
https://doi.org/10.1108/ijchm-10-2021-1236