Zobrazeno 1 - 10
of 128
pro vyhledávání: '"consumer emotions"'
Publikováno v:
British Food Journal, 2024, Vol. 126, Issue 13, pp. 486-503.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-01-2024-0105
Publikováno v:
British Food Journal, 2024, Vol. 126, Issue 12, pp. 4072-4092.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-12-2023-1154
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 3, pp. 697-714.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-04-2023-0356
Publikováno v:
Behavioral Sciences, Vol 14, Iss 11, p 1041 (2024)
This study investigates the role of anthropomorphic design in alleviating consumer anxiety induced by mortality salience and delves into the underlying emotional and non-emotional mechanisms. Through a series of meticulously designed experiments, we
Externí odkaz:
https://doaj.org/article/083338fae63f4103851829f6c9955e3c
Autor:
Kaur, Harleen, Verma, Harsh V.
Publikováno v:
Management Research Review, 2022, Vol. 46, Issue 4, pp. 579-604.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MRR-10-2021-0772
Publikováno v:
International Journal of Tourism Cities, 2022, Vol. 8, Issue 4, pp. 912-930.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJTC-09-2021-0194
Akademický článek
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Publikováno v:
Marketing of Scientific and Research Organizations, Vol 44, Iss 2, Pp 87-104 (2022)
Traditional methods used in marketing research focus on the rationality of individuals and the conscious processes they are able to analyse and verbally expose. Developments in the field of neuroscience have proven that emotions are the fundamental b
Externí odkaz:
https://doaj.org/article/03e764e29d7f42b3b29413b8cdde3794
Publikováno v:
Computers, Vol 12, Iss 4, p 88 (2023)
Understanding the online behavior and purchase intent of online consumers in social media can bring significant benefits to the ecommerce business and consumer research community. Despite the tight links between consumer emotions and purchase decisio
Externí odkaz:
https://doaj.org/article/fd63b81613a4472d8a1f1a476ccaae99
Publikováno v:
Journal of Consumer Marketing, 2020, Vol. 37, Issue 7, pp. 795-805.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-07-2019-3329