Deviances from planned purchases: consumer learning history and behavior setting implications for consumer spending

Autor: Marcos Inácio Severo de Almeida, Ricardo Limongi França Coelho, Rafael Barreiros Porto, Denise Santos Oliveira

Publikováno v: Revista Brasileira de Gestão De Negócios, Vol 22, Iss 2 (2020)

Purpose – Consumer spending is an essential measure of performance, and retail decision-makers often strive to understand which factors influence this response variable. We propose that deviations from planned purchases are specific classes of cons

Externí odkaz: https://doaj.org/article/25ca3a708240403ba80521e0a72691ee

Desvios das compras planejadas: implicações do histórico de aprendizado e do cenário de consumo para os gastos do consumidor

Autor: Ricardo Limongi França Coelho, Denise Santos de Oliveira, Rafael Barreiros Porto, Marcos Inácio Severo de Almeida

Publikováno v: Review of Business Management; Vol. 22 No. 2 (2020); 331-347
RBGN Revista Brasileira de Gestão de Negócios; Vol. 22 Núm. 2 (2020); 331-347
RBGN-Revista Brasileira de Gestão de Negócios; v. 22 n. 2 (2020); 331-347
Revista Brasileira de Gestão de Negócios
Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
Revista Brasileira de Gestão De Negócios, Vol 22, Iss 2 (2020)
Revista Brasileira de Gestão de Negócios, Volume: 22, Issue: 2, Pages: 331-347, Published: 24 JUN 2020

Purpose – Consumer spending is an essential measure of performance, and retail decision-makers often strive to understand which factors influence this response variable. We propose that deviations from planned purchases are specific classes of cons

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::54401ec57216c71f8729356e555d6782
https://doi.org/10.7819/rbgn.v22i2.4053

Consumer Behavior Analysis and the Marketing Firm: Bilateral Contingency in the Context of Environmental Concern.

Autor: Foxall, Gordon R.¹ (AUTHOR) Foxall@cf.ac

Publikováno v: Journal of Organizational Behavior Management. Jan-Jun2015, Vol. 35 Issue 1/2, p44-69. 26p.

Estimated televised alcohol advertising exposure in the past year and associations with past 30‐day drinking behavior among American adults: results from a secondary analysis of large‐scale advertising and survey data.

Autor: Niederdeppe, Jeff¹ (AUTHOR) jdn56@cornell.edu, Avery, Rosemary J.² (AUTHOR), Tabor, Emmett² (AUTHOR), Lee, Nathaniel W.² (AUTHOR), Welch, Brendan² (AUTHOR), Skurka, Christofer³ (AUTHOR)

Publikováno v: Addiction. Feb2021, Vol. 116 Issue 2, p280-289. 10p. 4 Charts.

When individuals behave as marketing firms: Probability discounting and reputation in peer‐to‐peer markets.

Autor: Bonafé‐Pontes, Andressa A.¹ (AUTHOR), Oliveira‐Castro, Jorge M.¹ (AUTHOR) jocastro@unb.br, Foxall, Gordon R.² (AUTHOR)

Publikováno v: Managerial & Decision Economics. Mar2020, Vol. 41 Issue 2, p185-190. 6p.