Zobrazeno 1 - 2
of 2
pro vyhledávání: '"consumer's environmentally friendly behaviour"'
Autor:
Podvorica Ganimete, Ukaj Fatos
Publikováno v:
Wroclaw Review of Law, Administration and Economics, Vol 9, Iss 1, Pp 1-25 (2020)
Green marketing in Kosova evolved as a means for enterprises to adjust to increased market competitiveness. The objective of the study was to identify how consumers’ environmentally friendly behaviour drove the demand for new eco-value market offer
Externí odkaz:
https://doaj.org/article/c026631507884240ab65e216d41611cd
Autor:
Ganimete Podvorica, Fatos Ukaj
Publikováno v:
Wroclaw Review of Law, Administration and Economics, Vol 9, Iss 1, Pp 1-25 (2020)
Green marketing in Kosova evolved as a means for enterprises to adjust to increased market competitiveness. The objective of the study was to identify how consumers’ environmentally friendly behavior drove the demand for new eco-value market offeri