Výsledky vyhledávání - "congruence effects"

Shop now : the impact of social media platform congruence on ad clicking and brand attitude

This study aims to investigate the relationship between brands and social media platforms, focusing on the effects of platform use on brand-platform congruence drawn from the Uses and Gratifications (U&G) theory. Employing a 2 × 2 between-subject on

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EEG Theta and ERP Responses to Congruent Versus Incongruent Brands

Autor: Dini, Hossein, Simonetti, Aline, Bruni, Luis Emilio, Binge, Enrique

Publikováno v: Dini, H, Simonetti, A, Binge, E & Bruni, L E 2021, EEG theta and ERP responses to congruent versus incongruent brands . in EEG theta and ERP responses to congruent versus incongruent brands . Society for Neuroscience, Chicago, USA . https://doi.org/10.5281/zenodo.5564834

Neuroimaging and behavioral studies have shown that brands convey meaning to consumers. How the brain immediately reacts to brand logos followed by either congruent or incongruent pictorial brand cues can deepen the understanding on the semantic proc

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Attentional priming does not enable observers to ignore salient distractors

Autor: Árni Gunnar Ásgeirsson, Árni Kristjánsson

Publikováno v: Ásgeirsson, Á G & Kristjánsson, Á 2019, ' Attentional priming does not enable observers to ignore salient distractors ', Visual Cognition, vol. 27, no. 5-8, pp. 595-608 . https://doi.org/10.1080/13506285.2019.1657215

It is commonly assumed that we find targets faster if we know what they look like. Such top-down guidance plays an important role in theories of visual attention. A recent provocative proposal is that effects attributed to top-down guidance instead r

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::71012fafe22d5bc8cf3bfb0ee693bb26
https://doi.org/10.1080/13506285.2019.1657215