Zobrazeno 1 - 1
of 1
pro vyhledávání: '"conception de soi indépendante"'
Autor:
Jean-Marc Decaudin, Jouba Hmaida
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2019, 93, pp.93-106. ⟨10.7193/DM.093.93.106⟩
Décisions Marketing, Association Française du Marketing, 2019, 93, pp.93-106. ⟨10.7193/DM.093.93.106⟩
International audience; How do consumers from different cultures categorize brands? The impact of self-construalThe way consumers categorize products and brands has many strategic implications for marketers (e.g. positio-ning, merchandising, brand ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7e55ab6b519a39a10f29722712fd75fe
https://hal.archives-ouvertes.fr/hal-02337979/document
https://hal.archives-ouvertes.fr/hal-02337979/document
