Zobrazeno 1 - 8
of 8
pro vyhledávání: '"commercial naming"'
Autor:
M. A. Manukovskaya
Publikováno v:
Вестник Кемеровского государственного университета, Vol 21, Iss 1, Pp 242-247 (2019)
Naming in advertising has become one of the most ambitious areas of linguistics since it reflects dynamics of the lexical system of the language. It features proper names of goods, services, or business enterprises. An unusual proper name is efficien
Externí odkaz:
https://doaj.org/article/cf4b3f70211e4268b46c654ae52063d7
Autor:
Galița, Raluca
Publikováno v:
Cultural Perspectives - Journal for Literary and British Cultural Studies in Romania. (23):78-86
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=717795
Autor:
Olga V. Gosteva
Publikováno v:
Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie, Vol 16, Iss 2, Pp 175-180 (2017)
The article covers several factors of efficient commercial naming process. The linguistic study of proper names of businesses in Voronezh that we have conducted shows that such naming units are indirect speech acts with the intention of causing actio
Externí odkaz:
https://doaj.org/article/88afee7d29a84f0793fc3e67e9b6f3f8
Autor:
Tatiana P. Romanova
Publikováno v:
Вопросы ономастики, Vol 13, Iss 1, Pp 140-150 (2016)
The article focuses on the marketing potential of commercial names involved in the clientoriented communication and, more precisely, on the mechanisms of semantic derivation proper to the formation of commercial names. The author argues that the sema
Externí odkaz:
https://doaj.org/article/c826e73a680c44ff924ea037697597e6
Autor:
Tatyana P. Romanova
Publikováno v:
Вопросы ономастики, Vol 10, Iss 2, Pp 164-173 (2013)
The article deals with commercial names having reference to the cultural space of Russia. Their connotative meaning includes a ‘Russian ethno-cultural marker’ (REM) actualized in the advertising discourse by a multi-coded text constituted by an i
Externí odkaz:
https://doaj.org/article/5536f85b39a54c2b9e1627eb613c4ab1
Autor:
Romanova, T. P.
Статья посвящена исследованию воздействующего потенциала рекламного имени, при помощи которого осуществляется коммуникативный акт с
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::e986b05382a9e3d53ff43d40e54ce563
https://hdl.handle.net/10995/81371
https://hdl.handle.net/10995/81371
Autor:
Romanova, Т. P.
The article deals with commercial names having reference to the cultural space of Russia. Their connotative meaning includes a ‘Russian ethno-cultural marker’ (REM) actualized in the advertising discourse by a multi-coded text constituted by an i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::7ba760722b30a338e4d2913730a8f6bf
https://hdl.handle.net/10995/81933
https://hdl.handle.net/10995/81933
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