Zobrazeno 1 - 10
of 158
pro vyhledávání: '"commercial communication"'
Autor:
Pavlů, Dušan
Publikováno v:
Megatrendy a médiá / Megatrends and Media. 6(1):681-691
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=877936
Akademický článek
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Autor:
Camelia CRIȘAN, Dumitru BORȚUN
Publikováno v:
Management Dynamics in the Knowledge Economy, Vol 5, Iss 2, Pp 273-287 (2017)
Our paper aims at explaining what is digital storytelling and its particular methodology, and how its use in the organizational settings could influence the employer branding. For such purpose, the authors have conducted an exploratory research, wher
Externí odkaz:
https://doaj.org/article/259743fb74874a9b9dc5b545c200aacd
Publikováno v:
IEEE Access, Vol 5, Pp 27145-27161 (2017)
Orthogonal frequency division multiplexing (OFDM) is an efficient multi-carrier modulation technique for wireless communication. However, one of the main drawbacks encountered in implementing it is its resultant high peak-to-average power ratio (PAPR
Externí odkaz:
https://doaj.org/article/a613416041a5438fb3184dbfb7502f4e
Publikováno v:
Communication & Society (Formerly Comunicación y Sociedad), Vol 29, Iss 2, Pp 81-100 (2016)
Since the very beginning of research on the structure of the advertising system, advertising awards and acknowledgements have been referred to as one of its essential elements. In the specialised sector, a particular interest in advertising festivals
Externí odkaz:
https://doaj.org/article/ba933576ce464010ad773113431626a1
Publikováno v:
info, 2015, Vol. 17, Issue 6, pp. 19-34.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/info-05-2015-0026
Autor:
Alicja Mikołajczyk
Publikováno v:
Contemporary Economy, Vol 6, Iss 2, Pp 11-19 (2015)
Product placement can have a significant impact on brand awareness and customer purchasing decisions. The article discusses techniques applied in the mass media against the EU legal background and the opportunities it offers in reaching the target au
Externí odkaz:
https://doaj.org/article/c04045bc8b474db79db14d039d2fce9d
Akademický článek
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Autor:
Flaviu MEGHIŞAN
Publikováno v:
Management & Marketing, Vol XII, Iss 2, Pp 268-279 (2014)
The modern economic science was built around the concept of efficiency. In economy the notion of equality is strongly correlated with the notion of balance, such as the market balance when the demand equals the offer. In a broader view, the economy c
Externí odkaz:
https://doaj.org/article/66e18200edf74acaa1349f5f99b79a5c