Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco

Autor: Jordana Soares de Lira, Omero Galdino da Silva, Cristiane Salome Ribeiro Costa, Marcus Augusto Vasconcelos Araujo

Publikováno v: BBR: Brazilian Business Review, Vol 19, Iss 1, Pp 96-115 (2022)

This study aims to analyze the relationship between the perception of corporate social responsibility actions (PCSRA) and the purchase of green products (PGP) on price sensitivity (PS) and the influence of these constructs on conscious consumption (C

Externí odkaz: https://doaj.org/article/6d3b00a49e6b4cc9bd4ae6d1ab26e224

Consumo Consciente de Moda e a Percepção do Consumidor: Estudo no Arranjo Produtivo Local de Confecções de Pernambuco

Autor: Jordana Lira, Omero Júnior, Cristiane Costa, Marcus Araujo

Publikováno v: Brazilian Business Review; Vol. 19 No. 1 (2022): January to February 2022; 96-115
Brazilian Business Review; v. 19 n. 1 (2022): Janeiro a Fevereiro de 2022; 96-115
BBR. Brazilian Business Review (English edition. Online)
Fucape Business School (FBS)
instacron:FBS

This study aims to analyze the relationship between the perception of corporate social responsibility actions (PCSRA) and the purchase of green products (PGP) on price sensitivity (PS) and the influence of these constructs on conscious consumption (C

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0e11985d2ebefc2735750aaf7c7b4710
http://www.bbronline.com.br/index.php/bbr/article/view/689