Zobrazeno 1 - 10
of 261
pro vyhledávání: '"buying process"'
Autor:
Cao, Yanghui
Publikováno v:
Journal of Environmental Management and Tourism (JEMT). XIV(1(65)):52-66
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1131622
Autor:
Bejan, Brîndușa-Mariana
Publikováno v:
Studia Universitatis Babes Bolyai - Negotia. 68(1):67-80
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1109114
Autor:
Brîndușa Mariana BEJAN
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 68, Iss 1, Pp 67-80 (2023)
Within the consumer behaviour literature, there are few studies in the consumer behaviour literature dealing with the relationship between consumer self-esteem and its role in the buying decision process. This paper explores the influence of self-est
Externí odkaz:
https://doaj.org/article/260b3a31af604fdab4fde41504423379
Publikováno v:
Journal of Islamic Marketing, 2020, Vol. 13, Issue 5, pp. 1069-1088.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIMA-08-2019-0160
Autor:
Kumar, Sunita, Khanna, Shivi
Publikováno v:
Media Literacy and Academic Research. 5(2):238-258
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1083431
Publikováno v:
Expert Journal of Marketing, Vol 10, Iss 1, Pp 1-10 (2022)
In both traditional and digital channels, the marketing function aims at devising and implementing appropriate strategies and tactics for each stage consumers go through when they are considering a purchase. In the digital environment, brands interac
Externí odkaz:
https://doaj.org/article/976538647ffe463c919d503a42d65f28
Akademický článek
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Autor:
Furkan Biçer
Publikováno v:
Journal of International Trade, Logistics and Law, Vol 6, Iss 2, Pp 153-167 (2020)
With the advent of the Internet, consumer buying process has changed dramatically. Consumer’s buying habits are influenced by digital medium to a large extent. Online peer reviews, which are also known as Zero Moment of Truth (ZMoT) play a signific
Externí odkaz:
https://doaj.org/article/f28633704af2442aa65cd1221bb4854d
Autor:
Sahar Mustafa, Ghaith Al-Abdallah
Publikováno v:
Management Science Letters, Vol 10, Iss 7, Pp 1521-1532 (2020)
This research aims at evaluating the traditional communication channels, and the possible impact that it may have on consumers purchase decision, particularly toward their choices of restaurants in Palestine. To achieve this purpose, two main hypothe
Externí odkaz:
https://doaj.org/article/c2aa7bdb7c6c442e86f422651db30443
Akademický článek
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