Zobrazeno 1 - 5
of 5
pro vyhledávání: '"book influencer"'
Autor:
Iuliana Obreja, Adriana Manolica
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXIV, Iss 1, Pp 476-482 (2024)
As the literary landscape of the 21st century has changed its marketing approach over the years, the bookstagram phenomenon has implemented the most effective means of promotion, namely influencers. Therefore, bookstagrammers are powerful pillars i
Externí odkaz:
https://doaj.org/article/ed6326d29b004e04839e3a8aa4e77ba9
Autor:
Iuliana OBREJA, Adriana MANOLICĂ
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 33, Iss 1, Pp 578-586 (2024)
n the ever-evolving world of digital technologies, bookstagram is taking over the literature landscape, with the phenomenon of digital book lovers sparking a variety of research. Thus, the online space created specifically for readers around the worl
Externí odkaz:
https://doaj.org/article/97979d83e0f64658a7a9aa10eb302c9b
Autor:
Černá, Klára
The thesis mostly focuses on Czech Instagram culture of book influencers. It is formed by characteristics of Instagram as a medium and by analysis of the currect situation on the book market. Instagram is shaping a space for bookstagram, bookstagram
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::b1fc215bc6542b24ffb2b58b860f7d32
http://www.nusl.cz/ntk/nusl-521431
http://www.nusl.cz/ntk/nusl-521431
Akademický článek
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Autor:
Fejfarová, Adéla
The diploma thesis deals with book influencers and their use by publishers and booksellers as a marketing tool. The thesis presents this modern phenomenon, its characteristics, principles, the most important book influencers in the Czech Republic and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::ae4c988c1ea63879ea7e533dcc1f3ae6
http://www.nusl.cz/ntk/nusl-506924
http://www.nusl.cz/ntk/nusl-506924