Zobrazeno 1 - 10
of 379
pro vyhledávání: '"behavioral loyalty"'
Autor:
Femina, E.P., Santhi, P.
Publikováno v:
Rajagiri Management Journal, 2024, Vol. 18, Issue 4, pp. 274-286.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/RAMJ-01-2024-0006
Autor:
Pleshko, Larry, Dawes, John
Publikováno v:
International Journal of Quality and Service Sciences, 2024, Vol. 16, Issue 4, pp. 478-497.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJQSS-08-2024-0114
Autor:
E.P. Femina, P. Santhi
Publikováno v:
Rajagiri Management Journal, Vol 18, Iss 4, Pp 274-286 (2024)
Purpose – The research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car owners and to examine the mediating role of attitudinal loyalty (AL) between PV dimensions and behavioral loyalty (BL). Design/me
Externí odkaz:
https://doaj.org/article/f60e62d5fc9f4c12a23fc863c9a06697
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 895-912.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-12-2023-0245
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 8, pp. 1988-2007.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-10-2023-0993
Publikováno v:
Studies in Business and Economics, Vol 19, Iss 1, Pp 350-367 (2024)
The purpose of the current paper is to study how customer loyalty varies in time according to customer segments and external factors. In the first part of the paper, the authors have reviewed in a funnel-like manner the relevant literature, starting
Externí odkaz:
https://doaj.org/article/f82d10a857e544218ad094bfb168b2d5
Publikováno v:
ارزش آفرینی در مدیریت کسب و کار, Vol 3, Iss 4, Pp 155-176 (2024)
Abstract The purpose of this research is to provide a model of the factors influencing consumers' purchase decisions at the point of purchase using data-based theory. The research method is applicable in terms of purpose, and exploratory in terms of
Externí odkaz:
https://doaj.org/article/09a25447e84343d18c3b0a49a42628a1
Publikováno v:
Gadjah Mada International Journal of Business, Vol 26, Iss 2 (2024)
Evidence from the literature reveals that customer loyalty research is growing and is becoming more widely integrated into related disciplines. This study evaluates the role of sales representatives’ cultural intelligence (CI) in the behavioral loy
Externí odkaz:
https://doaj.org/article/54d553ba706f4db1bc558bb98e4d154b
Autor:
Teguh Widodo, Rifqi Jauhari
Publikováno v:
Jurnal Ekonomi, Bisnis dan Entrepreneurship, Vol 17, Iss 1, Pp 68-85 (2023)
The increase in Indihome subscribers increased but the Fixed Broadband Market Share for Indihome products decreased. It is suspected that there is a decrease in Indihome customer loyalty, supported by data on bad customer loyalty behavior and also th
Externí odkaz:
https://doaj.org/article/a3ab7bb10ef347d49ad6c9d6b468dcf5
Autor:
Kwon, Jookyung, Ahn, Jiseon
Publikováno v:
Journal of Hospitality and Tourism Technology, 2022, Vol. 13, Issue 5, pp. 955-971.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHTT-08-2021-0223