Zobrazeno 1 - 10
of 123
pro vyhledávání: '"banner blindness"'
Autor:
Maria P. Taymour
Publikováno v:
Виртуальная коммуникация и социальные сети, Vol 3, Iss 3, Pp 223-230 (2024)
The article introduces the matrix of cognitive filters as a research method that makes it possible to model the process of inferring the meaning of lingua-createmes in multimodal online discourse. Multimodal linguistic systems are based on a complex
Externí odkaz:
https://doaj.org/article/3a1e284a95ab4a5e9575262e10644914
Autor:
Nikola VANGELOV
Publikováno v:
Smart Cities and Regional Development Journal, Vol 8, Iss 2 (2024)
The paper discusses the opportunities that lie before digital advertising in smart cities and how its effectiveness could be raised through engaging consumers. The theoretical framework of visual attention and banner blindness is analyzed, so as to o
Externí odkaz:
https://doaj.org/article/9e3b7a82bdc24ec4a4f361d631a59f20
Autor:
İralıa, Ali Efe
Publikováno v:
Celal Bayar Üniversitesi Sosyal Bilimler Dergisi / Celal Bayar University Journal of Social Sciences. 20(02):1-16
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1082656
Publikováno v:
Journal of Research in Interactive Marketing, 2021, Vol. 15, Issue 2, pp. 223-242.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-12-2019-0212
Autor:
Frol Sapronov, Elena Gorbunova
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
Modern theories in affective science postulate that emotional stimuli can affect subject’s attention. Emotional stimuli can guide and capture visual attention, which may be related to evolutional importance of quick reactions for emotional objects
Externí odkaz:
https://doaj.org/article/93f63d24026744b18cc1e139b456f5af
Autor:
Vangelov, Nikola
Publikováno v:
Balkan Social Science Review. 14(14):241-261
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=819939
Akademický článek
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Publikováno v:
Frontiers in Psychology, Vol 8 (2017)
Banner advertising is a popular means of promoting products and brands online. Although banner advertisements are often designed to be particularly attention grabbing, they frequently go unnoticed. Applying an eye-tracking procedure, the present rese
Externí odkaz:
https://doaj.org/article/1b4b387e693c423284e7e29722a1216c
Autor:
Margarida Barreto, Ana
Publikováno v:
Journal of Research in Interactive Marketing, 2013, Vol. 7, Issue 2, pp. 119-139.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-Mar-2012-0013
Publikováno v:
Journal of Research in Interactive Marketing. 15:223-242
Purpose This study aims to explore whether creativity can overcome banner blindness in the viewing of web pages and demonstrate how visual saliency and banner-page congruity constitute the boundary conditions for creativity to improve memory for bann
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e01ce92a3e1790b08c3dbabdc314c77a
https://doi.org/10.1108/jrim-12-2019-0212
https://doi.org/10.1108/jrim-12-2019-0212