Zobrazeno 1 - 10
of 59
pro vyhledávání: '"attitude towards advertising"'
Autor:
Mahboub Sheikhalizadeh, Zahra Soltani
Publikováno v:
Sports Business Journal, Vol 3, Iss 1, Pp 53-66 (2023)
Purpose: Consumer attitude towards advertising is one of the effective indicators of advertising effectiveness; the consumer's cognitive ability towards advertising appears in their thoughts and feelings and consequently will affect their acceptance
Externí odkaz:
https://doaj.org/article/9a81841b1b1a45bda8447de414f19116
Akademický článek
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Autor:
Safeena Yaseen, Syed Amir Saeed Institute of Business, Muhammad Ibtesam Mazahir, Sara Chinnasamy
Publikováno v:
Market Forces, Vol 15, Iss 2, Pp 59-80 (2020)
The promotion of controversial products on digital media has become a challenge for marketers as consumers of different ethnicities and cultures access web media. Therefore, the study has examined the impact of advertising’s antecedents on consumer
Externí odkaz:
https://doaj.org/article/129ae4c926994a9482457037ad62f683
Autor:
Mahatmavidya P.A., Yasa N.N.K.
Publikováno v:
Russian Journal of Agricultural and Socio-Economic Sciences, Vol 99, Iss 3, Pp 29-39 (2020)
This study begins to measure millennial consumer’s attitude of Instagram Stories ads on a sample of Denpasar & Badung Millennials. Collecting the data was using an online survey among 100 millennials. Hypothesizes were the antecedents on advertisin
Externí odkaz:
https://doaj.org/article/d2dafb3884a94e83af91758aaa8acc07
Autor:
İbrahim Durmuş
Publikováno v:
Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Iss 45, Pp 231-252 (2019)
Externí odkaz:
https://doaj.org/article/2f7e0415fe074cb1901911084571a912
Autor:
Hamouda, Manel
Publikováno v:
Journal of Enterprise Information Management, 2018, Vol. 31, Issue 3, pp. 426-445.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JEIM-07-2017-0101
Publikováno v:
Online Academic Journal of Information Technology, Vol 9, Iss 33, Pp 77-90 (2018)
Bu araştırma, internet kullanıcılarının, en popüler sosyal medya sitelerinden biri olan Facebook’a karşı duygusal bağlılıkları ile Facebook’taki reklamlara olan tavırlarını inceler. Ayrıca, farklı cinsiyetler de Facebook’a ola
Externí odkaz:
https://doaj.org/article/4d10406e688d47dbbcd864a1b04bf6e4
Autor:
Guillermo Bermúdez-González, Eva María Sánchez-Teba, María Dolores Benítez-Márquez, Amanda Montiel-Chamizo
Publikováno v:
Foods, Vol 11, Iss 1, p 53 (2021)
Previous studies have generated important insights into consumer behavior. However, no study has addressed how to persuade young people belonging to Generation Z to increase the purchase intention of food products from a gender perspective. Drawing o
Externí odkaz:
https://doaj.org/article/3ea7e78a61c94ee8acf8fd6ee785519e
Autor:
Ümit BAŞARAN, Melih YILDIZ
Publikováno v:
Issue: 40 173-195
Türkiye İletişim Araştırmaları Dergisi
Türkiye İletişim Araştırmaları Dergisi
Reklam, izleyicileri bilgilendirmek, ikna etmek, markanın hatırlanmasına yardımcı olmak ve markaya değer katmak gibi amaçları yerine getirmektedir. Bu doğrultuda etkili bir reklam içeriği işletmeler açısından önemli olmaktadır. İzle
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5f75d53b27ea3116951f5a2405b4ebfd
https://doi.org/10.17829/turcom.1051482
https://doi.org/10.17829/turcom.1051482
Considering the ever-increasing trend of utilizing nudity content in marketing, this study investigates whether consumers' nudity attitudes modify their attitudes toward advertising in general (AAG) and also tests the mediation of offensiveness in th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::9b203a4dc5d182c54d09a58333be1eff
https://hdl.handle.net/10419/270922
https://hdl.handle.net/10419/270922
