Zobrazeno 1 - 10
of 1 903
pro vyhledávání: '"attitude towards advertising"'
Autor:
Ramish, Muhammad Sufyan1, Zia, Muhammad Qamar2, Saraih, Ummi Naiemah3, Suanda, Julinawati3, Ansari, Junaid3
Publikováno v:
REMark: Revista Brasileira de Marketing. Jul-Sep2023, Vol. 22 Issue 3, p1250-1275. 26p.
Autor:
Çelik, Ömür Erdem1 o.erdemcelik@gmail.com, Bayazıt, Didem Zeynep1 zbayazit@ticaret.edu.tr
Publikováno v:
Istanbul Commerce University Journal of Social Sciences / İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi. yaz2024, Vol. 23 Issue 50, p1903-1934. 32p.
Autor:
BAŞARAN, Ümit1 umitbasaran@beun.edu.tr, YILDIZ, Melih2 myildiz@gelisim.edu.tr
Publikováno v:
Turkish Review of Communication Studies / Türkiye İletişim Araştırmaları Dergisi. haz2022, Issue 40, p173-195. 23p.
Autor:
Scharf, Edson Roberto1 artigoes@gmail.com
Publikováno v:
Revista Economia & Gestão. jan-abr2022, Vol. 22 Issue 61, p26-43. 18p.
Autor:
عادل قائدی1 ghaedy.adel@ut.ac.ir, نادر سید امیری2 Nadersa@ut.ac.ir, پانتهآ فرودی3 P.Foroudi@mdx.ac.uk
Publikováno v:
Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah. 2022, Vol. 9 Issue 4, Preceding p110-136. 28p.
Autor:
Ho Nguyen, Hai1,2 (AUTHOR), Nguyen-Viet, Bang3 (AUTHOR) bangnv@ueh.edu.vn, Hoang Nguyen, Yen Thi3 (AUTHOR), Hoang Le, Tin3 (AUTHOR)
Publikováno v:
Cogent Business & Management. Jan-Dec2022, Vol. 9 Issue 1, p1-23. 23p.
Autor:
Safeena Yaseen, Syed Amir Saeed Institute of Business, Muhammad Ibtesam Mazahir, Sara Chinnasamy
Publikováno v:
Market Forces, Vol 15, Iss 2, Pp 59-80 (2020)
The promotion of controversial products on digital media has become a challenge for marketers as consumers of different ethnicities and cultures access web media. Therefore, the study has examined the impact of advertising’s antecedents on consumer
Externí odkaz:
https://doaj.org/article/129ae4c926994a9482457037ad62f683
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the impact of Facebook advertising characteristics on the market’s purchase intention. This study attempts to identify and test key f
Externí odkaz:
https://doaj.org/article/d63eabc76cf94bc18b4d99862cabe272
Publikováno v:
International Journal of Business & Society. Dec2015, Vol. 16 Issue 3, p397-407. 11p.
Autor:
Ümit BAŞARAN, Melih YILDIZ
Publikováno v:
Issue: 40 173-195
Türkiye İletişim Araştırmaları Dergisi
Türkiye İletişim Araştırmaları Dergisi
Reklam, izleyicileri bilgilendirmek, ikna etmek, markanın hatırlanmasına yardımcı olmak ve markaya değer katmak gibi amaçları yerine getirmektedir. Bu doğrultuda etkili bir reklam içeriği işletmeler açısından önemli olmaktadır. İzle
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5f75d53b27ea3116951f5a2405b4ebfd
https://doi.org/10.17829/turcom.1051482
https://doi.org/10.17829/turcom.1051482