Zobrazeno 1 - 10
of 32
pro vyhledávání: '"asiakasuskollisuus"'
Publikováno v:
Transport Policy. 128:89-97
The looming climate crisis requires an immediate response, also on an individual level. Consumers are being asked to reduce and replace their carbon-intensive consumption behaviors. One of the consumption behaviors with the largest impact is air trav
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::34554b497d16b72abf6b542f4365a551
https://doi.org/10.1016/j.tranpol.2022.09.016
https://doi.org/10.1016/j.tranpol.2022.09.016
Autor:
Rauf, Muniba, Karjaluoto, Heikki
Social media has changed the way people interact with companies and one another as well as become a powerful tool for enhancing touchpoints with customers. While many studies on loyalty, loyalty/reward programmes exists, there is still a gap in our u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1222::14cc5450a4319499644f0a3880eaa3ab
http://urn.fi/URN:NBN:fi:jyu-202303142168
http://urn.fi/URN:NBN:fi:jyu-202303142168
Publikováno v:
Journal of Interactive Marketing. :109499682311572
The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers’ b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83fafdecb21dc97b996d4fc8a09e60d5
https://doi.org/10.1177/10949968231157281
https://doi.org/10.1177/10949968231157281
This study breaks new ground in the marketing domain by extending the concept of place attachment to the study of the online retail environment. We provide empirical evidence that consumers can establish strong attachments not only with traditional o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1a2b9b42bce772b0713dc158dfbf0ce4
http://urn.fi/URN:NBN:fi:jyu-202202241658
http://urn.fi/URN:NBN:fi:jyu-202202241658
Publikováno v:
Contemporary Issues in Digital Marketing ISBN: 9781003093909
Contemporary Issues in Digital Marketing
Contemporary Issues in Digital Marketing
This chapter examines how digitalisation has altered the way consumers experience the social interaction and service environment while shopping in retail stores. In this, we draw on the concept of servicescape, which comprises both tangible and intan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bb5878d7c7e6c1e538a2f363598d143f
http://urn.fi/URN:NBN:fi:jyu-202212195711
http://urn.fi/URN:NBN:fi:jyu-202212195711
This qualitative study investigates customer-brand relationships between customers and digital brands. This study aims to describe different digital brand relationship types, and their manifestations among young adult customers. The data collection w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a4a6629a90787b1bae4b0fef084a3625
http://urn.fi/URN:NBN:fi:jyu-202209234652
http://urn.fi/URN:NBN:fi:jyu-202209234652
Electronic word-of-mouth (eWOM) communication on social media has revolutionized how travelers search for and share information and how they interact with one another digitally. This research examines the effects of eWOM-triggered customer-to-custome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::7de2f4f6ac6cad5262a32ede4069acd3
https://eprints.soton.ac.uk/451615/
https://eprints.soton.ac.uk/451615/
This paper compares the explanatory power of consumer engagement (CE) regarding service continuance intention with the variables of attitude (utilitarian and hedonic) and satisfaction. Survey data were collected from users of mobile music (n = 596) a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1222::a8d7464dee94e9b2d24cfe8bd67a864f
http://urn.fi/URN:NBN:fi:jyu-202007305422
http://urn.fi/URN:NBN:fi:jyu-202007305422
This study examines the effects of personalization and hedonic motivation on customer experience and its loyalty outcomes in omnichannel retail context. The study develops eight hypotheses which are tested using two survey samples (Finland (n = 2084)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ec559fce9d5cf6674d790aebaa96b0a3
http://urn.fi/URN:NBN:fi:jyu-202008265661
http://urn.fi/URN:NBN:fi:jyu-202008265661
Publikováno v:
Journal of Retailing and Consumer Services. 44:45-53
This study examines how five moderating variables (the length of the customer relationship, following a company in print media and on social media, remembering online advertisements, and the customer’s age) affect the relationships between perceive
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::742e90e9dc2bd524d9fc510471ab2066
https://doi.org/10.1016/j.jretconser.2018.05.009
https://doi.org/10.1016/j.jretconser.2018.05.009