Zobrazeno 1 - 10
of 48
pro vyhledávání: '"asiakasuskollisuus"'
Autor:
Tevaniemi, Johanna1 johanna.tevaniemi@tut.fi, Peltonen, Antti1 antti.peltonen@tut.fi
Publikováno v:
Information Studies / Informaatiotutkimus. 2016, Vol. 35 Issue 4, p26-45. 20p.
Autor:
Johanna Tevaniemi, Antti Peltonen
Publikováno v:
Informaatiotutkimus, Vol 35, Iss 4, Pp 26-45 (2016)
The universities are run increasingly like a commercial organization, a shift that has transformed customer loyalty into an important theme for academic libraries. The purpose of this study is to measure the customer loyalty of the customers of the T
Externí odkaz:
https://doaj.org/article/392a5ee8a5cd4492b4a782e4fa7ab276
Autor:
Norismaa, Kasperi
Tämä tutkielma on kirjallisuuskatsauksena toteutettu kandidaatintutkielma, jossa tutustutaan digitaalisten palveluiden asiakasuskollisuuteen. Tutkielmas-sa etsitään kirjallisuuskatsauksen avulla asiakasuskollisuuden ilmenemismuo-toja digitaalisis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1222::cf6fe75421349b1541615331f3ab1de1
http://urn.fi/URN:NBN:fi:jyu-201506012118
http://urn.fi/URN:NBN:fi:jyu-201506012118
Publikováno v:
Transport Policy. 128:89-97
The looming climate crisis requires an immediate response, also on an individual level. Consumers are being asked to reduce and replace their carbon-intensive consumption behaviors. One of the consumption behaviors with the largest impact is air trav
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::34554b497d16b72abf6b542f4365a551
https://doi.org/10.1016/j.tranpol.2022.09.016
https://doi.org/10.1016/j.tranpol.2022.09.016
Autor:
Rauf, Muniba, Karjaluoto, Heikki
Social media has changed the way people interact with companies and one another as well as become a powerful tool for enhancing touchpoints with customers. While many studies on loyalty, loyalty/reward programmes exists, there is still a gap in our u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1222::14cc5450a4319499644f0a3880eaa3ab
http://urn.fi/URN:NBN:fi:jyu-202303142168
http://urn.fi/URN:NBN:fi:jyu-202303142168
Publikováno v:
Journal of Interactive Marketing. :109499682311572
The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers’ b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83fafdecb21dc97b996d4fc8a09e60d5
https://doi.org/10.1177/10949968231157281
https://doi.org/10.1177/10949968231157281
This study breaks new ground in the marketing domain by extending the concept of place attachment to the study of the online retail environment. We provide empirical evidence that consumers can establish strong attachments not only with traditional o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1a2b9b42bce772b0713dc158dfbf0ce4
http://urn.fi/URN:NBN:fi:jyu-202202241658
http://urn.fi/URN:NBN:fi:jyu-202202241658