Zobrazeno 1 - 10
of 924
pro vyhledávání: '"appeal to emotion"'
Autor:
Zhen Li, Suqin Zheng
Publikováno v:
Frontiers in Psychology, Vol 15 (2024)
Remarkably, e-commerce anchors have become one of the hot careers in the new media era. As a link between goods and consumers, anchors affect the willingness of consumers to purchase, which eventually impacts the sales volume of commodities in the li
Externí odkaz:
https://doaj.org/article/c23ef456d2834c87bf9ba1b7856e3c17
Autor:
Сбоева Д.А.
Publikováno v:
Russian Linguistic Bulletin, Vol 54, Iss 6 (2024)
Данная статья посвящена речевой тактике апелляции к эмоции стыда в ситуации медийного диалога. На материале медийных диалогов из росси
Externí odkaz:
https://doaj.org/article/b4ae90edd5744b98b923dce04e11dae0
Akademický článek
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Autor:
Sarah Bourse
Publikováno v:
Lexis: Journal in English Lexicology, Vol 13 (2019)
The last few years have seen the emergence of the term “post-truth” to characterize the political scene. This concept refers to a situation where the objective facts have far less importance and impact than appeals to emotion and personal belief
Externí odkaz:
https://doaj.org/article/edd678c1361d4ffcbf05a97a4a374fc2
Autor:
Lauren E. Young
Publikováno v:
Political Behavior, vol 45, iss 2
Large numbers of people living under authoritarian governments participate in pro-opposition politics despite sometimes significant risks. Increasing amounts of this political participation are taking place and being organized online. Do emotions pla
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a9d2e2f53359ca8eab5973d8d9166358
https://escholarship.org/uc/item/923962p5
https://escholarship.org/uc/item/923962p5
Publikováno v:
Corporate Social Responsibility and Environmental Management. 29:578-592
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45be74565843948a54545e229d39cc61
https://doi.org/10.1002/csr.2221
https://doi.org/10.1002/csr.2221
Publikováno v:
Pragmatics and Society. 12:567-590
A review of advertisement studies shows that there has been little attempt to examine infomercials in terms of rhetorical appeals and persuasive strategies. Therefore, this study sought to contribute to the existing literature by exploring the persua
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edb7fa09efa886bdf1ba8b0f24acfd44
https://doi.org/10.1075/ps.18055.jal
https://doi.org/10.1075/ps.18055.jal
Publikováno v:
Human Communication Research. 48:147-156
There is much need to verify the robustness of published findings in the field of communication—particularly regarding the effects of persuasive emotional appeals about social issues. To this end, we present the results from a preregistered, direct
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff3c3589a9f6e4832715195502b37f37
https://doi.org/10.1093/hcr/hqab013
https://doi.org/10.1093/hcr/hqab013
Autor:
Novan Hariansyah
Publikováno v:
Jurnal Al-Hikmah. 19:127-138
Segmenting or often known as market segmentation is the act of classifying the market into groups with various categories. Sixty per cents (60%) of business failures are caused by failing to define the target market, their market potential, and faili
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0339cb3a52bc40d56479bc6f41d2cde6
https://doi.org/10.35719/alhikmah.v19i2.73
https://doi.org/10.35719/alhikmah.v19i2.73
Publikováno v:
J Public Health Manag Pract
Context Public health officials and celebrities use social media to provide guidance to reduce the spread of COVID-19. Messages apply different promotional strategies to motivate behavior change, likely yielding divergent reactions from partisan audi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84e57ae836a2f06fa3944fc899b698b6
https://doi.org/10.1097/phh.0000000000001427
https://doi.org/10.1097/phh.0000000000001427