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Autor:
Mohammad Taleghani, ali einy dlejani
Publikováno v:
ارزش آفرینی در مدیریت کسب و کار, Vol 1, Iss 1, Pp 119-137 (2021)
Extended AbstractAbstract The present study examines the effects of consumer-based commercial branding of private banking brands on customers' emotional commitment. The results were obtained by examining the customer opinions of six private banks: Pa
Externí odkaz:
https://doaj.org/article/6cc9879413dc4dec8719936b8ac04b48
