Zobrazeno 1 - 1
of 1
pro vyhledávání: '"affluent consumer behaviour"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractThe purpose of the study was to establish the extent to which brand consciousness and brand distinctiveness influence customer purchase decisions. The thrust was on interrogating whether there were any symbiotic relations between luxury beaut
Externí odkaz:
https://doaj.org/article/0cb232b5ca314c949d371c94ddbfa1f4
