Zobrazeno 1 - 10
of 22
pro vyhledávání: '"advertising techniques"'
Autor:
Peneva, Iva
Publikováno v:
Проглас / Herald. 31(1):50-59
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1048962
Autor:
Sissors, Jack Z.1, Payne, Stanley L.2
Publikováno v:
Journal of Marketing. Jan1968, Vol. 32 Issue 1, p107-108. 2p.
Publikováno v:
Dialogos. 18(34):48-68
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=661207
Autor:
Roland Canu, Bastien Soutjis
Publikováno v:
Communication, Vol 35, Iss 2 (2018)
Analysis of a large corpus of literature on advertising produced by advertisers, as well as by sociologists and economists suggests that the desire for legitimacy inherent in advertisers’ activities reflects two parallel quests, each of which are a
Externí odkaz:
https://doaj.org/article/d503071faf994a2fa01c799754beb9c1
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Submitted by Maria Helena Ribeiro (helena.ribeiro@lisboa.ucp.pt) on 2021-09-20T15:16:19Z No. of bitstreams: 1 152119231_Inês Faísca_DPDFA.pdf: 1120828 bytes, checksum: 17a2ec3ae0d42ceca7c0a6841ec3e455 (MD5) Made available in DSpace on 2021-09-20T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::741b6482ba25e4308644d7bae2ebc4d8
Autor:
Eiman Abdel Maksoud Eissa
Publikováno v:
University of the Future: Re-Imagining Research and Higher Education.
While Qatar had the highest GDP in the world in 2016, it faced the dilemma of a blockade in June 2017. This had a direct effect on the Qatari community who united and showed clear signs of patriotism. Consumers turned from the blockade countries’ f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::98c28a2c579fe3628669f6fab1a82480
https://doi.org/10.29117/quarfe.2020.0266
https://doi.org/10.29117/quarfe.2020.0266
Autor:
Canu, Roland, Soutjis, Bastien
Publikováno v:
Communication, Vol 35, Iss 2 (2018)
À partir d’un travail d’exégèse d’une large littérature consacrée à la publicité (littérature produite par les publicitaires eux-mêmes, mais aussi par des sociologues et économistes notamment), il apparaît que le souci de légitimit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1f0ada3bd86b7de7d41a085205c95055
http://journals.openedition.org/communication/8262
http://journals.openedition.org/communication/8262
Autor:
Ion DINU, Nadina FUGACIU
Publikováno v:
Sibiu Alma Mater University Journals ? Series A. Economic Sciences. 8(2):60-64
Due to the industrial revolution, the modern period involves the unprecedented development of production, the diversification of the products and services the market delivers, and, obviously, the progress of communication methods and promotion techni
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::a199b66db40fcf32704365dd258f1451
Autor:
María Luisa Blanco-Gomez
Publikováno v:
Romanian Economic and Business Review. 8(4.1):108-128
For many years Spain has been a touristic country attracting many people. In 2012, and compared to 2011, the number of visitors increased in one million getting to 57.7 million tourists, according to the Border Tourist Movement Survey (FRONTUR)2, eve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::a58d0e9b2d60b70d7b921ad799572930
http://www.rebe.rau.ro/RePEc/rau/journl/WI13S/REBE-WI13S-A12.pdf
http://www.rebe.rau.ro/RePEc/rau/journl/WI13S/REBE-WI13S-A12.pdf
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
JEL Classification: M31 – Marketing; M37 – Advertising; A14 – Economic Sociology; No mundo contemporâneo, urge saber fazer o product placement de uma marca/ produto/serviço de modo a criar uma relação de brand love com o(a) consumidor(a) de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::18fde76854e2402c72f34b80733af7c9
https://hdl.handle.net/10071/13735
https://hdl.handle.net/10071/13735