Zobrazeno 1 - 10
of 2 421
pro vyhledávání: '"advertising psychology"'
Autor:
STERNADORI, MIGLENA1 miglenams@gmail.com, ABITBOL, ALAN2 aabitbol1@udayton.edu
Publikováno v:
Journal of Advertising Research. Mar2022, Vol. 62 Issue 1, p87-101. 15p.
Autor:
TRIPATHI, SANJEEV1 sanjeevt@iimidr.ac.in, JAIN, VARSHA2 varsha.jain@micamail.in, PANDEY, JATIN1 jatinp@iimidr.ac.in, MERCHANT, ALTAF3 altafm@u.washington.edu, AMBIKA, ANUPAMA4 anupama_fpm18@micamail.in
Publikováno v:
Journal of Advertising Research. Mar2022, Vol. 62 Issue 1, p3-17. 15p.
Autor:
Theodorakis, Ioannis G.1 (AUTHOR) itheodorakis@inseec.com, Painesis, Grigorios2 (AUTHOR)
Publikováno v:
Journal of Advertising. Apr-Jun2018, Vol. 47 Issue 2, p161-181. 21p.
Autor:
Baldo, Davide1 (AUTHOR), Viswanathan, Vaidyanathan S.2,3 (AUTHOR), Timpone, Richard J.1 (AUTHOR), Venkatraman, Vinod2,3 (AUTHOR) vinod.venkatraman@temple.edu
Publikováno v:
Psychology & Marketing. Oct2022, Vol. 39 Issue 10, p1979-1991. 13p. 4 Charts, 2 Graphs.
Autor:
Eisend, Martin1 (AUTHOR) eisend@europa-uni.de
Publikováno v:
Journal of Advertising. Jul2017, Vol. 46 Issue 3, p377-394. 18p.
Autor:
Minton, Elizabeth A.1 (AUTHOR) eminton@uwyo.edu
Publikováno v:
Journal of Advertising. 2015, Vol. 44 Issue 4, p403-414. 12p. 3 Charts, 2 Graphs.
Autor:
Roy, Rajat1 (AUTHOR) r.roy@cbs.curtin.edu.au, Sharma, Piyush1 (AUTHOR)
Publikováno v:
Journal of Advertising. 2015, Vol. 44 Issue 4, p349-359. 11p. 4 Charts.
Autor:
He, Lin1 (AUTHOR), Pelowski, Matthew2 (AUTHOR), Yu, Wenhuan1 (AUTHOR), Liu, Tao1 (AUTHOR) liu_tao@zju.edu.cn
Publikováno v:
Psychology & Marketing. Sep2021, Vol. 38 Issue 9, p1538-1549. 12p. 1 Diagram, 1 Chart, 2 Graphs.
Autor:
Cramphorn, Spike1 cekipad@gmail.com
Publikováno v:
International Journal of Market Research. 2014, Vol. 56 Issue 5, p571-590. 20p. 4 Graphs.
Autor:
LaTour, KathrynA.1 (AUTHOR), LaTour, MichaelS.1 (AUTHOR) msl275@cornell.edu, Brainerd, Charles1 (AUTHOR)
Publikováno v:
Journal of Advertising. Winter2014, Vol. 43 Issue 1, p3-17. 15p. 1 Chart, 3 Graphs.