Zobrazeno 1 - 10
of 491
pro vyhledávání: '"advertising name"'
В ходе исследования предпринята попытка выявить закономерности в образовании рекламного имени. В статье рассмотрены словообразовател
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3041::7e8b88e5c23f31e75d5d6e237aaffd13
https://rep.vsu.by/handle/123456789/38730
https://rep.vsu.by/handle/123456789/38730
Autor:
Roca, David1 (AUTHOR), Tena, Daniel1 (AUTHOR) daniel.tena@uab.cat, Lázaro, Patrícia1 (AUTHOR), González, Alfons1 (AUTHOR)
Publikováno v:
International Journal of Advertising. Nov2016, Vol. 35 Issue 6, p1008-1023. 16p. 2 Diagrams, 5 Charts.
Autor:
Irina V. Kryukova
Publikováno v:
Media Linguistics. 5:471-483
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0608ec1d6d105a66cbe96c35cc34f3e
https://doi.org/10.21638/spbu22.2018.407
https://doi.org/10.21638/spbu22.2018.407
Publikováno v:
Вопросы ономастики, Vol 20, Iss 3, Pp 184-199 (2023)
The paper examines the onomastic space of the city of Ekaterinburg containing regional linguocultural information through the lens of a three-level model of onymic identity markers as “part of the collective regional identity manifested in general
Externí odkaz:
https://doaj.org/article/10e7d089002b456ba676308606af3df7
Publikováno v:
Current Research on Gender Issues in Advertising ISBN: 9781351213745
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::28373d6ec03315560737f12245c0ab11
https://doi.org/10.4324/9781351213745-7
https://doi.org/10.4324/9781351213745-7
Autor:
Sergey O. Goryaev, Irina G. Polyakova
Publikováno v:
Вопросы ономастики, Vol 20, Iss 1, Pp 183-201 (2023)
The paper studies advertising names of companies in the field of reproductive health, particularly those providing surrogacy services. In modern medical onomasticon, they broadly divide between descriptive names of a formal nature that refer to state
Externí odkaz:
https://doaj.org/article/b18480f849ef4839a1b97f3a829423d4
Publikováno v:
Dipòsit Digital de Documents de la UAB
Universitat Autònoma de Barcelona
Universitat Autònoma de Barcelona
A lack of women in creative departments has been documented in previous research. These departments are seen as a male fraternity subculture in advertising agencies, where women experience many difficulties in their career progress. One of these draw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d1c06d718ddc6a16c42325ba7ccce978
https://ddd.uab.cat/record/189373
https://ddd.uab.cat/record/189373
Autor:
Marina Yu. Krinitskaya
Publikováno v:
Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie, Vol 19, Iss 5, Pp 133-144 (2020)
The article focuses on specifics of advertising names given to cosmetic products. The purpose of work is to study the efficiency of the considered linguistic units influence on the addressee’s perception, and to analyze the information value of t
Externí odkaz:
https://doaj.org/article/a2673002910b42d8a49a3693c3761263
Autor:
Ekaterina S. Kuznitsina
Publikováno v:
Вестник Московского государственного областного университета, Iss 2 (2021)
Aim. The study analyses basic constants of advertising text in terms of language game techniques and identifies the most productive among them.Methodology. The article outlines concise characteristic of advertising and advertising text language, of l
Externí odkaz:
https://doaj.org/article/de5c1af1366f4f6f9ee02e8c8c745e01
Autor:
Goryaev, S. O., Polyakova, I. G.
Рукопись поступила в редакцию 15.02.2023. Рукопись принята к печати 28.02.2023. Received on 15 February 2023. Accepted on 28 February 2023. В статье рассматриваются рекламн
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::8643b95536316e8ea26f7bc2b499bcd6
https://elibrary.ru/item.asp?id=53803118
https://elibrary.ru/item.asp?id=53803118