Zobrazeno 1 - 10
of 303
pro vyhledávání: '"advertising literacy"'
Autor:
Vashisht, Devika
Publikováno v:
Arts and the Market, 2024, Vol. 14, Issue 2/3, pp. 97-111.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/AAM-07-2023-0045
Publikováno v:
Journal of Consumer Marketing, 2024, Vol. 41, Issue 7, pp. 751-764.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-09-2023-6296
Autor:
Joaquín González-Cabrera, Vanessa Caba-Machado, Beatriz Feijóo, Adoración Díaz-López, Raquel Escortell, Juan Manuel Machimbarrena
Publikováno v:
Acta Psychologica, Vol 249, Iss , Pp 104476- (2024)
The use of loot boxes has been compared to gambling due to its random nature, with the consequent risk of being conceived as an ordinary activity implemented in the daily routine. One of the factors contributing to these gambling behaviors is exposur
Externí odkaz:
https://doaj.org/article/f7096ba97fa148ca890fe3bfb9ec98c4
Autor:
Josephine Jahn, Tobias Vogel, Aaron Heinz, Dorien Duffner-Korbee, Lale Rüther, Tamara Marksteiner
Publikováno v:
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, Vol 57, Iss Medienkompetenz messen (2024)
Werbung durch Influencer:innen stellt für Jugendliche eine Herausforderung dar, da sich redaktionelle Inhalte eines Mediums (ohne Verkaufsabsicht) mit persuasiven Inhalten von Werbebotschaften (mit Verkaufsabsicht) verschränken. Der vorliegende Bei
Externí odkaz:
https://doaj.org/article/945a020df24d48689ffb542d3e3c862f
Publikováno v:
Media and Communication, Vol 11, Iss 4, Pp 140-150 (2023)
Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two pic
Externí odkaz:
https://doaj.org/article/62b7c2377a6d4adba198714b51a65d96
Publikováno v:
Young Consumers, 2022, Vol. 24, Issue 1, pp. 74-94.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-04-2022-1507
Autor:
Ferhat Ensar, Abdurrahman Gündüz
Publikováno v:
Ana Dili Eğitimi Dergisi, Vol 11, Iss 1, Pp 257-268 (2023)
Bu çalışmanın amacı, 2019 Ortaokul Türkçe Dersi Öğretim Programı’nı (TDÖP) ve 5-8. sınıf düzeylerinde okutulan bir Türkçe ders kitabını (TDK) reklam okuryazarlığı bağlamında incelemektir. Bu amaç doğrultusunda TDÖP’te y
Externí odkaz:
https://doaj.org/article/e427e6d407894f7ab199abe005641ef8
Autor:
Robayo-Pinzon, Oscar, Rojas-Berrio, Sandra, Núñez-Gómez, Patricia, Miguélez-Juan, Blanca, García-Béjar, Ligia
Publikováno v:
Young Consumers, 2021, Vol. 23, Issue 2, pp. 255-281.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-05-2021-1331
Autor:
Čábyová, Ľudmila, Hudáková, Viktória
Publikováno v:
Media Literacy and Academic Research. 5(2):147-163
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1083425
Autor:
Beatriz Feijoo, Charo Sádaba
Publikováno v:
Media and Communication, Vol 10, Iss 1, Pp 339-349 (2022)
It has been traditionally estimated that children begin to understand the persuasive intent of advertising at about the age of 8 which is when they acquire the skills of adult consumers. The ability to identify and interpret the persuasive content th
Externí odkaz:
https://doaj.org/article/a1d2a085b2a74ef5b1543a050e6418fe