Zobrazeno 1 - 10
of 155
pro vyhledávání: '"advertising effect"'
Autor:
Hui-Hsin Huang
Publikováno v:
Journal of International Business, Economics and Entrepreneurship, Vol 9, Iss 2, Pp 41-48 (2024)
This paper constructs a stochastic model to describe customer’s on-line shopping spending and e-commerce effects. This paper focuses on the reflection of advertising effect which can directly predict customer spending. It assumes that customer purc
Externí odkaz:
https://doaj.org/article/524bd63bfe944a70b63280c6416c7248
Publikováno v:
Marketing Intelligence & Planning, 2021, Vol. 39, Issue 6, pp. 777-791.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-11-2020-0469
Publikováno v:
Kybernetes, 2020, Vol. 50, Issue 8, pp. 2453-2470.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/K-03-2020-0134
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Publikováno v:
Applied Sciences, Vol 13, Iss 12, p 7063 (2023)
Virtual reality (VR) applies various types of advertisements (ads) to promote brands while collaborating with companies. This study aims to present effective advertisement types by verifying user responses in a VR environment. First, by analyzing the
Externí odkaz:
https://doaj.org/article/42fec44238f04dc482125306c18ed7ce
Publikováno v:
Systems, Vol 10, Iss 6, p 261 (2022)
In customer-intensive services, advertising can increase customers’ patience and bring more utility to customers. However, customers’ different perceptions of advertising can affect their utility and indirectly affect the decision making of the s
Externí odkaz:
https://doaj.org/article/0b363a87a38740089768161e200858cd
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
Previous studies have shown equivocal results about whether atypical or unusual events, compared with typical ones, facilitate or inhibit memory. We suspect that the indefinite findings could be partly due to the recall task used in these studies, as
Externí odkaz:
https://doaj.org/article/2e2a60c7f37a46f3a9bc330ff0d16495
Autor:
Fan, Fei, Chan, Kara
Publikováno v:
Young Consumers, 2019, Vol. 20, Issue 2.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-10-2018-0854
Publikováno v:
Applied Sciences; Volume 13; Issue 12; Pages: 7063
Virtual reality (VR) applies various types of advertisements (ads) to promote brands while collaborating with companies. This study aims to present effective advertisement types by verifying user responses in a VR environment. First, by analyzing the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=multidiscipl::4c399f7247593a872fa4823cbc726e9e