Zobrazeno 1 - 10
of 224
pro vyhledávání: '"advertising communication"'
Publikováno v:
Frontiers in Communication, Vol 9 (2024)
The figure of the influencer has generated an increase in their presence on social networks. Their ability to create content, their credibility and their identification with the consumer represent an added value in commercial communication. However,
Externí odkaz:
https://doaj.org/article/cab8a1ab4b764b1c9cc622e2fa20a493
Publikováno v:
Sovremennye Issledovaniâ Socialʹnyh Problem, Vol 15, Iss 2, Pp 151-167 (2023)
This article is devoted to anomalies, i.e. non-standard ways of using vocabulary in advertising texts, by means of which the communication is carried out. The interest in the study of the mechanisms of speech impact made this study relevant. The nove
Externí odkaz:
https://doaj.org/article/8497394096f1433f99a29e8ade864784
Autor:
Alina P. Sinichkina, Anna G. Smirnova
Publikováno v:
Виртуальная коммуникация и социальные сети, Vol 2, Iss 2, Pp 60-65 (2023)
More and more English loan words appear on German internet sites with each year, following the mass media globalization trend. This article describes English loan words and phrases in the German-speaking online advertising of German cosmetics brands.
Externí odkaz:
https://doaj.org/article/4725963cad8f49769ec00fece0b741b5
Autor:
Dian Eka Permanasari
Publikováno v:
Kalijaga Journal of Communication, Vol 4, Iss 2, Pp 211-228 (2022)
This study analyzes emotional branding in the visualization of Yamaha Fazzio Hybrid-Connected television commercials. This study applies a qualitative-descriptive method with the approach of Marc Gobe's emotional branding theory. The results of the s
Externí odkaz:
https://doaj.org/article/794886e22e9a4bf7a1fe2e5a147a3335
Autor:
Tatyana P. Romanova
Publikováno v:
Вестник Самарского университета: История, педагогика, филология, Vol 28, Iss 1, Pp 172-178 (2022)
The purpose of our research is to identify ways of translating the Samara identity in the system of verbal sign complexes of commercial objects based on the use of the semiotic method. The main object of study is the proper names of shops, cafes, res
Externí odkaz:
https://doaj.org/article/caa581ea21194d0cb5ceb20bc3a60390
Autor:
Arief Fadhillah
Publikováno v:
Jurnal Peurawi: Media Kajian Komunikasi Islam, Vol 5, Iss 1, Pp 1-20 (2022)
This paper purposes to examine the principles and implementation of contemporary advertising in an Islamic perspective. The research employs the method of literature study, by examining the perspective of Islamic advertising from various research lit
Externí odkaz:
https://doaj.org/article/5bd8002561ee4296befaaa411c378434
The advertising communication effectiveness of using netizen language code-switching in Facebook ads
Publikováno v:
Internet Research, 2021, Vol. 31, Issue 5, pp. 1940-1962.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/INTR-04-2020-0231
Autor:
Içten Duygu Ozbek, Huriye Toker
Publikováno v:
Галактика медиа: журнал медиа исследований, Vol 3, Iss 4, Pp 139-162 (2021)
Turkey, which has a rich cultural mosaic, consists of the combination of many ‘Others’, including cultural, religious and ethnic the ‘Others’; the ‘Other’ as a gender role; as refugees, emigrants, etc. In such a multicultural climate, our
Externí odkaz:
https://doaj.org/article/00c79cf7f4e34b33b8d0d861d2f4a14c
Akademický článek
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Autor:
Mustafa Mustafa
Publikováno v:
An-Nida', Vol 43, Iss 1, Pp 1-14 (2021)
Advertising is the main element of a company's promotion tool. Most companies spend a lot of money on advertising around 25% of the total budget. Advertising is very important to increase an organization's revenue. But recently, some advertisements m
Externí odkaz:
https://doaj.org/article/a9f95ca9494b4027b489ccdc6fb4ba92