Zobrazeno 1 - 10
of 343
pro vyhledávání: '"advertising appeals"'
Autor:
Saeed, Muhammad Rashid, Lee, Richard, Lockshin, Larry, Bellman, Steven, Yang, Song, Cohen, Justin
Publikováno v:
Journal of Consumer Marketing, 2024, Vol. 41, Issue 1, pp. 94-109.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-02-2023-5839
Publikováno v:
Journal of Consumer Marketing, 2023, Vol. 40, Issue 6, pp. 625-638.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-06-2021-4709
Publikováno v:
Psychology Research and Behavior Management, Vol Volume 15, Pp 3275-3286 (2022)
Min Tan,1,2 Mei Li,1,2 Hui’e Li,1,2 Jin Li,1,2 You Chang,1,2 Guanfei Zhang,1,2 Yiping Zhong1,2 1Department of Psychology, Hunan Normal University, Changsha, People’s Republic of China; 2Cognition and Human Behavior Key Laboratory of Hunan Provinc
Externí odkaz:
https://doaj.org/article/7da2a15dce854dfaa3ad4544c7ccf53d
Publikováno v:
Marketing Intelligence & Planning, 2022, Vol. 40, Issue 3, pp. 358-371.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-11-2021-0390
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
Firms increasingly use comparative advertising in green marketing to convey information of green products to consumers, but there is still a lack of research on the effect and mechanism of comparative advertising in the green products field. Across f
Externí odkaz:
https://doaj.org/article/83033c368bc642a6a4ffde4ed1479de2
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a brid
Externí odkaz:
https://doaj.org/article/a894f80af91240cda988af46ab62afeb
Publikováno v:
Journal of Marketing and Consumer Behaviour in Emerging Markets. 12(1):19-36
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=977838
Publikováno v:
Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, Vol 17, Iss 2, Pp 135-155 (2020)
Brand extension is a topic that has been widely discussed by academics and practitioners in various studies. Unfortunately, there are only a few that address the role of product involvement, advertising appeals, and value dimensions in the extension
Externí odkaz:
https://doaj.org/article/bfccd23751254e02bc21f383d41d550a
Autor:
Wisnu Prajogo, Edi Purwanto
Publikováno v:
Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, Vol 17, Iss 1, Pp 19-34 (2020)
Viral advertising has become a trending topic nowadays. This study aims to examine the effect of advertising appeals on viral advertising, brand awareness, and purchase intentions with the hedonic personality playing as a moderating role. The use of
Externí odkaz:
https://doaj.org/article/fb9a80495e1e49f88f69ceee8466721a