Zobrazeno 1 - 10
of 16
pro vyhledávání: '"ad irritation"'
Publikováno v:
South Asian Journal of Marketing, 2023, Vol. 5, Issue 1, pp. 1-14.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SAJM-04-2023-0025
Autor:
Tharindu Senarathna, Dinuka Wijetunga
Publikováno v:
South Asian Journal of Marketing, Vol 5, Iss 1, Pp 1-14 (2024)
Purpose – This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards YouTube channels operated by traditional television (TV) companies (These YouTube channels tend to have a greater ad clutter sinc
Externí odkaz:
https://doaj.org/article/2ba950131c964166a49da6fe8f1abce3
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Publikováno v:
Journal the Winners, Vol 21, Iss 2 (2020)
This study aims to determine the moderating effect of ad length on the relationships of ad content to intention of skipping and ad irritation. Previous research has touched upon the factors that affect a customers intention of skipping and ad irritat
Externí odkaz:
https://doaj.org/article/e978a7f9ad5c420ca2517d9db7967f61
Publikováno v:
Information, Vol 12, Iss 9, p 373 (2021)
On YouTube, skippable in-stream advertisements (ads) are critical income for both YouTube and content creators. However, ads inevitably irritate viewers, and as a result, they tend to avoid ads. Thus, this study attempts to identify potential mitigat
Externí odkaz:
https://doaj.org/article/398600bbc4be4249b0007cc73241507d
Feeling in Responding Advertising Exposure on YouTube: The Moderation Influence of Online Experience
Autor:
Tri Weda Raharjo
Publikováno v:
Issue: 33 24-37
Türkiye İletişim Araştırmaları Dergisi
Türkiye İletişim Araştırmaları Dergisi, Iss 33, Pp 24-37 (2019)
Türkiye İletişim Araştırmaları Dergisi
Türkiye İletişim Araştırmaları Dergisi, Iss 33, Pp 24-37 (2019)
The use of YouTube as a medium of social networking to promote the products proved to be quite effective, yet sometimes it can cause disruption to the users. It is due to the advertisement has interrupted the streaming activity, causing annoyance and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7c69e6130147fe411634037aedd69ada
https://doi.org/10.17829/turcom.581863
https://doi.org/10.17829/turcom.581863
Publikováno v:
The 1st International Congress on Regional Economic Development, Information Technology, and Sustainable Business (The 1st INCREDIBLE)
The 1st International Congress on Regional Economic Development, Information Technology, and Sustainable Business (The 1st INCREDIBLE), Faculty of Economics and Business; Universitas Sebelas Maret; BAPPEDA, Oct 2020, Jawa Tengah, Indonesia
The 1st International Congress on Regional Economic Development, Information Technology, and Sustainable Business (The 1st INCREDIBLE), Faculty of Economics and Business; Universitas Sebelas Maret; BAPPEDA, Oct 2020, Jawa Tengah, Indonesia
International audience; This study aims to provide contribution on the development of marketing communication literature, primarily to give better understanding on the potential effect of the use of sex appeal in advertising on ad attitude and/or bra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::9855d69403c22f68e95c9353231c8f36
https://hal.archives-ouvertes.fr/hal-03174926
https://hal.archives-ouvertes.fr/hal-03174926
Autor:
Weidenmark, Joel
The Acceptable Ads Standard is a set of guidelines developed by the biggest ad-blocker company AdBlock Plus as an attempt to alleviate the largest need for ad-blocking programs; ads being annoying, irrelevant, and too intrusive. The guidelines inflic
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280801
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.