Zobrazeno 1 - 10
of 262
pro vyhledávání: '"ad irritation"'
Publikováno v:
Information, Vol 12, Iss 9, p 373 (2021)
On YouTube, skippable in-stream advertisements (ads) are critical income for both YouTube and content creators. However, ads inevitably irritate viewers, and as a result, they tend to avoid ads. Thus, this study attempts to identify potential mitigat
Externí odkaz:
https://doaj.org/article/398600bbc4be4249b0007cc73241507d
Akademický článek
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Publikováno v:
South Asian Journal of Marketing, 2023, Vol. 5, Issue 1, pp. 1-14.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SAJM-04-2023-0025
Autor:
Tharindu Senarathna, Dinuka Wijetunga
Publikováno v:
South Asian Journal of Marketing, Vol 5, Iss 1, Pp 1-14 (2024)
Purpose – This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards YouTube channels operated by traditional television (TV) companies (These YouTube channels tend to have a greater ad clutter sinc
Externí odkaz:
https://doaj.org/article/2ba950131c964166a49da6fe8f1abce3
Publikováno v:
Marketing Management Journal. Fall2004, Vol. 14 Issue 2, p67-76. 10p. 2 Charts.
Publikováno v:
International Journal of Advertising. Oct2024, Vol. 43 Issue 7, p1195-1217. 23p.
Autor:
Chang, Shin-Yu, 張欣郁
107
Previously, YouTube channel only place ads before playing YouTube videos. Users have to watch ads before watching any videos. In recent years, YouTube started placing ads in the middle of playing YouTube videos. The goal of this kind of in-s
Previously, YouTube channel only place ads before playing YouTube videos. Users have to watch ads before watching any videos. In recent years, YouTube started placing ads in the middle of playing YouTube videos. The goal of this kind of in-s
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/vk25k2
Autor:
Chakrabarty, Subhra1 schakrabarty@cobilan.msstate.edu, Yelkur, Rama2 yelkurr@suwec.edu
Publikováno v:
Journal of Promotion Management. 2005, Vol. 11 Issue 2/3, p37-48. 12p. 2 Charts.
Autor:
Jeon, Yongwoog Andrew1 (AUTHOR) yongwoog@utexas.edu, Son, Hyunsang1 (AUTHOR) hyunsangson@utexas.edu, Chung, Arnold D.1 (AUTHOR) adwc86@utexas.edu, Drumwright, Minette E.1 (AUTHOR) mdrum@mail.utexas.edu
Publikováno v:
Journal of Interactive Marketing. Aug2019, Vol. 47, p144-158. 15p.
Autor:
Rama Yelkur, Subhra Chakrabarty
Publikováno v:
Journal of Promotion Management. 11:37-48
Brand attitude has been proposed to be an antecedent to purchase intentions. However, very few studies have specifically focused on ad irritation as an antecedent to attitude towards the brand. This paper examines the effect of ad irritation on brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa3bbdd91afdf7da1e6cc0a73c9ae02c
https://doi.org/10.1300/j057v11n02_04
https://doi.org/10.1300/j057v11n02_04