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pro vyhledávání: '"Zykov, V. F."'
Autor:
Zykov, V. F.
The article analyses the problems of training specialists of mass media, advertising and public relations in the modern conditions. It is pointed out that actual requirements of diverse means of mass communication to the special competences of profes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::e80608ba2f9df2b961dfb5247dfca421
https://elibrary.ru/item.asp?id=29295426
https://elibrary.ru/item.asp?id=29295426
Autor:
Zykov, V. F.
The article envisages tendencies of convergence of informational and communicative technologies in the Mass Media, advertising and PR, and highlights social consequences of this process as well as its positive and negative insights. The author tends
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::d5768eb7f85d86c1329e415842e9966b
https://elibrary.ru/item.asp?id=26317499
https://elibrary.ru/item.asp?id=26317499
Autor:
Zykov, V. F.
Рецензия на книгу: Вырковский А. В., Макеенко М. И. Региональное телевидение России на пороге цифровой эпохи. — М. : МедиаМир, 2014. — 144 с. (Ака
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::2616120fec1085f4b893b423f05aa356
https://hdl.handle.net/10995/31636
https://hdl.handle.net/10995/31636