Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Zuzana Vacurová"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 1, Pp 41-58 (2024)
Purpose – This paper aims to explore the recognition and success of different ways of branding native advertising in influencer marketing. Design/methodology/approach – The data are evaluated using statistical tests, correlation and cluster analy
Externí odkaz:
https://doaj.org/article/963cb80ae11844e5a7ab264cd61f202c
