Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Zsuzsanna Ivancsóné Horváth"'
Publikováno v:
Geo Journal of Tourism and Geosites, Vol 49, Iss 3, Pp 893-900 (2023)
The aim of the research is to reveal the opinion of regional professionals involved in the management of sustainable tourism and its three pillars. Through the results of 27 in-depth interviews with decision-makers and NGOs, we have explored the pe
Externí odkaz:
https://doaj.org/article/f6a50cb8c83c4516813e27ec26d443a9
Autor:
Eva HAPP, Zsuzsanna IVANCSÓNÉ HORVÁTH
Publikováno v:
Geo Journal of Tourism and Geosites, Vol 32, Iss 4, Pp 1283-1289 (2020)
Digitalisation has become inevitable these days. It has been in the forefront due to innovations, the development of information technology tools, internet and smartphones transforming the tourism industry, too. Digital marketing tools and methods ha
Externí odkaz:
https://doaj.org/article/a1012bc040994676b35f2fb97e07ae26
Autor:
Zsuzsanna, Ivancsóné Horváth1 ivancso.zsuzsa@sze.hu, Éva, Happ1 happ.eva@sze.hu
Publikováno v:
Tourism & Rural Development Studies / Turisztikai és Vidékfejlesztési Tanulmányok. sze2023, Vol. 8 Issue 3, p36-53. 18p.
Publikováno v:
DETUROPE - The Central European Journal of Tourism and Regional Development. 14:111-127
Autor:
Zsuzsanna, Ivancsóné Horváth1 ivancso.zsuzsa@sze.hu, Csaba, Kômíves1 komives.csaba@sze.hu, Júlia, Nagy-Keglovich1 nagy-keglovich.julia@sze.hu, Éva, Happ1 happ.eva@sze.hu
Publikováno v:
Marketing & Menedzsment. 2020, Vol. 54 Issue 3, p71-83. 13p.
Autor:
Zsuzsanna Ivancsóné Horváth, Éva Happ
Publikováno v:
Geo Journal of Tourism and Geosites, Vol 32, Iss 4, Pp 1283-1289 (2020)
Digitalisation has become inevitable these days. It has been in the forefront due to innovations, the development of informat ion technology tools, internet and smartphones transforming the tourism industry, too. Digital marketing tools and methods h
Publikováno v:
Turizmus Bulletin. 20:4-13
A digitalizáció ma már a turizmusban is kikerülhetetlen tényezőnek számít. A digitális gazdaság egyre gyorsabb ütemű fejlődése, újításai, az internet, az okostelefonok egyre inkább átformálják a turizmus iparágát is. A digitál
Publikováno v:
DIEM : Dubrovnik International Economic Meeting
Volume 3
Issue 1
Volume 3
Issue 1
The last two decades experienced an explosive development in health tourism in Hungary, which also implied the rapid transformation of the offers of the wellness services. After the overview of the theoretical and conceptual background of the health
Publikováno v:
DIEM : Dubrovnik International Economic Meeting
Volume 3
Issue 1
Volume 3
Issue 1
In the initial phase of our research we investigated the spectrum of health tourism. We reviewed the related international reference literature and its conceptual development. We conducted a large sample survey based on Ardell’s model for the analy