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pro vyhledávání: '"Zoran Papovic"'
Autor:
Zeljko Devic, Zoran Papovic
Publikováno v:
Ekonomski Signali, Vol 9, Iss 2, Pp 15-32 (2014)
Development of business to business marketing is especially manifested when effective promotional forms are being incorporated and integrated in processes of connection with organizational buyers. Among them, in the framework of strategic actions aim