Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Zoran, Bogetić"'
Publikováno v:
Management, Vol 21, Iss 78, Pp 73-86 (2016)
Due to the rising importance and popularity of the concept of sustainable development, a huge number of various methodologies and concepts for measuring sustainability have evolved in the last few decades. However, there are still challenges and issu
Externí odkaz:
https://doaj.org/article/c78a613734014ac783d1d8b02fc6471c
Publikováno v:
Strategic Management. 27:41-54
Background: The subject of the paper is lighting, which represents one of the instruments of shopper marketing. Review of the relevant literature suggests that lighting can have a significant impact on the appearance of the observed product. Purpose:
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::477b5e18d9b270716d5cae7a3b60a2cd
https://doi.org/10.5937/straman2200014t
https://doi.org/10.5937/straman2200014t
Publikováno v:
Marketing. 52:163-172
Digitalization of procurement is a path to e-procurement and includes a set of practices and technologies, which through smart use of data, ICT and automation, raises the efficiency and effectiveness of existing and leads to the development of new pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa585d78a62bfe9c032a01e277166451
https://doi.org/10.5937/mkng2103163b
https://doi.org/10.5937/mkng2103163b
Publikováno v:
Ekonomika preduzeca. 68:180-200
The topic of sustainable supplier evaluation has gained a significant research momentum in the last couple of years. This is evident from the number of papers and studies published recently. The purpose of this paper is to provide a comprehensive ins
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46e090552103026a9b0a109895e471d7
https://doi.org/10.5937/ekopre2004180p
https://doi.org/10.5937/ekopre2004180p
Publikováno v:
Ekonomski Anali, Vol 61, Iss 209, Pp 105-127 (2016)
The purpose of this paper is to thoroughly analyse the concept of multichannel strategy, focussing on retail, to enable the academic community and marketers to better understand its advantages and disadvantages. This paper presents a comprehensive li
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c98fadd4c78ae41ec6d6d6ae3f577db6
https://doi.org/10.2298/eka1609105s
https://doi.org/10.2298/eka1609105s
Publikováno v:
Ekonomika Poljoprivrede (1979), Vol 63, Iss 1, Pp 189-204 (2016)
Publons
Publons
The leading role of retailers in food industry marketing channels significantly contributes to shopper marketing affirmation. Shopper marketing is a new marketing paradigm which focuses on the shopper and point-of-sale. Results of thorough literature
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fa600b93f9deaa7d932ecc116130dcea
http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621601189B.pdf
http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2016/0352-34621601189B.pdf
Publikováno v:
Ekonomski horizonti. 18:53-69
Shopper marketing has lately become a promising business initiative. The distinction between shopper marketing and traditional marketing paves the way for new relations, partnerships, and better results of retailers and suppliers. The paper explains
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb68c27dd0680ebac301ea2f692d091b
https://doi.org/10.5937/ekonhor1601053b
https://doi.org/10.5937/ekonhor1601053b
Publikováno v:
MONTENEGRIN JOURNAL OF ECONOMICS. 11:79-100
Notable business operations internationalization and changes in marketing channels have affected the position of domestic suppliers and domestic brands. This is especially characteristic for the developing countries’ markets, primarily with re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20d7911ac137d3aeef17a6880ad8bdd9
https://doi.org/10.14254/1800-5845.2015/11-2/5
https://doi.org/10.14254/1800-5845.2015/11-2/5
Publikováno v:
Industrija, Vol 43, Iss 1, Pp 155-173 (2015)
The aim of the article was to find nexus between brand orientation and financial performance in companies doing business in Serbia. We surveyed general managers, marketing managers, and brand managers in order to examine their views on the brand orie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ab231d6a56cba48cf96a820161de4fe3
https://doi.org/10.5937/industrija43-7592
https://doi.org/10.5937/industrija43-7592
Publikováno v:
Ekonomika preduzeca. 63:306-322
This paper discusses the preconditions for successful business operations of suppliers in Serbia and Montenegro, taking into account their weakening position in marketing channels and relatively weak consumer purchasing power. This research aims to d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::966187f7d6d9cfbee22defad02a1a6c9
https://doi.org/10.5937/ekopre1506306b
https://doi.org/10.5937/ekopre1506306b