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Publikováno v:
Management Decision. 53:1247-1267
Purpose– The purpose of this paper is to develop a concept of an alignment between market and technology orientations (MTs) and investigates the difference in new product innovation activities and performance among the four groups of high-tech firm
Publikováno v:
Management Decision; 2015, Vol. 53 Issue 6, p1247-1267, 21p