Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Zongchao Cathy Li"'
Publikováno v:
Nonprofit and Voluntary Sector Quarterly. 51:1281-1303
This study investigated nonprofit organizations’ (NPOs) emotion-based content strategies on Facebook and publics’ engagement behaviors. More than 52,000 Facebook posts and corresponding comments were collected from the top 100 NPOs in the United
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::863a98ebeaf23d78f3f70776003b14b3
https://doi.org/10.1177/08997640211057398
https://doi.org/10.1177/08997640211057398
Publikováno v:
Communicating Science in Times of Crisis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a2a0e05c9eab7d87031ca50aa544d6e
https://doi.org/10.1002/9781119751809.ch10
https://doi.org/10.1002/9781119751809.ch10
Autor:
Zongchao Cathy Li
Publikováno v:
The International Encyclopedia of Media Psychology. :1-4
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6877f4a646a35376ee4e8546fc368859
https://doi.org/10.1002/9781119011071.iemp0142
https://doi.org/10.1002/9781119011071.iemp0142
Publikováno v:
International Journal of Business Communication. 60:105-129
Despite companies’ efforts to cultivate positive relationships with their consumers, negative relational episodes such as customer service failures are inevitable. This study examines how perceived controllability of a service failure determines re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1009d0a2a6c52271c4802dab74060c70
https://doi.org/10.1177/2329488420907119
https://doi.org/10.1177/2329488420907119
Publikováno v:
Public Relations Review. 45:88-103
Drawing from literature regarding public engagement, the Elaboration Likelihood Model (ELM), computer-mediated communication research, and emotion psychology, this study examines the effects of companies’ social media communication strategies on pu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7432700c4a5a4e1fb6e213e7b2cef7e5
https://doi.org/10.1016/j.pubrev.2018.12.001
https://doi.org/10.1016/j.pubrev.2018.12.001
Autor:
Don W. Stacks, Zongchao Cathy Li
Publikováno v:
Journal of Public Relations Research. 29:158-175
This article investigated the consumer response mechanism in a service failure context. A service failure response model was introduced that incorporated emotive antecedents, a mediation process, a...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4976de524486e46727f85c0d8655da7a
https://doi.org/10.1080/1062726x.2017.1356310
https://doi.org/10.1080/1062726x.2017.1356310
Publikováno v:
Public Relations Review. 47:102038
This study aims to answer the question of what makes a nonprofit social media message effective in driving favorable behavioral outcomes from publics. Toward this purpose, it draws on multidisciplinary theoretical insights from public relations liter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7c797b2c7eca6da9e4a2f64ddd1ad2c
https://doi.org/10.1016/j.pubrev.2021.102038
https://doi.org/10.1016/j.pubrev.2021.102038
